Bachelor of Communication in Strategic Communication

General

Program Description

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In this course, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age. You’ll create and produce content, manage social media and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.

By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.

Tuition Fee:

AED 172,200 (VAT Inclusive)

Duration:

3 Years with the option to fast-track (6 Trimesters)

Qualification:

Bachelor of Communication

Recommended double major

  • Journalism

Professional recognition

This course has been designed in accordance with requirements for accreditation by the Public Relations Institute of Australia (PRIA). It has been designed in consultation with industry to meet the evolving needs of the digital communication landscape.

Career opportunities

  • Social Media Manager or Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator
Last updated Jan 2020

About the School

Murdoch University Dubai is a core branch of Murdoch University, which is based in Perth, Western Australia. Our vibrant campus in Dubai caters to the area's growing demand for skilled professionals a ... Read More

Murdoch University Dubai is a core branch of Murdoch University, which is based in Perth, Western Australia. Our vibrant campus in Dubai caters to the area's growing demand for skilled professionals across a range of industries. All courses follow the same academic requirements as the courses offered in Australia, taught by highly qualified international lecturers. The degrees awarded are issued from Australia and are exactly the same as the ones conferred on campus in Australia. Read less