Bachelor of Communication Arts in Advertising and Public Relations

General

Program Description

Overview

The Advertising and Public Relations major is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

Our dynamic program is taught and designed by professionals with considerable media industry experience – both in Thailand and internationally. Our alumni have had, and continue to have, incredibly successful careers across a wide spectrum of media professions.

Tailor your academic experience and courses to your talents and interests and talents with the option of two minors:

  • Creative Visual Expression – for students who desire an advertising career.
  • Strategic Communication – ideal for the planners, the talkers the strategists.

Dual Degree Option

  • BCA – Advertising and Public Relations
  • BA Communications – Public Relations & Advertising

Stamford and Richmond University, in the UK, have a collaboration so that students who complete all requirements for a Bachelor of Communication Arts in Advertising and Public Relations at Stamford are eligible for facilitated admission to Richmond’s Bachelor of Arts in Communications program (Public Relations and Advertising). Upon graduation, students will receive two degrees.

When graduating from Richmond, students will be granted an American degree that is respected and recognized graduate schools and employers worldwide.

Industry Partnership

Stamford has a Memorandum of Understanding (MOU) with Index Creative Village – the number one creative event organizer in Thailand and ranked 7th best event organizer in the world by Special Events Magazine in America. Driven by creativity, Index Creative Village offers a wide range of marketing communications services and uses the ‘Creative Business Solutions’ methodology in all aspects. This partnership gives Stamford new educational resources, seminars, internships, special events, research and development ideas, workshops, and CSR events.

The S Agency

“The S Agency” was launched by the Faculty of Communication Arts and Design and is an Advertising and PR agency managed by students with professional faculty members giving guidance. This will make students considerably more competitive in the job market as they will have worked on actual projects for real-world clients in areas including Digital Media, Advertising, Branding Solutions, PR Strategy, Event Organizing, Social Communication Research, and Media Campaigns.

At Stamford, you will work, collaborate and learn from leading experts and professionals in public relations and advertising, giving you the necessary resources to succeed in your career. To see what we do, visit “The Spot” website at thespot.stamford.edu.

You will learn and develop expertise in:

  • Planning Events
  • Public Speaking
  • Writing
  • Promoting
  • Creating – Managing
  • Persuading
  • Editing
  • Developing Campaigns
  • Producing

You can master creating:

  • TV and Print Commercials
  • Advertising Campaigns
  • Press Releases
  • Media Plans
  • Product Packaging
  • Speeches – Social Media
  • Special Events
  • Publicity Campaigns

Career Opportunities

  • Event Planner
  • PR Executive
  • Account Executive
  • Creative Designer
  • Strategic Media Planner
  • Brand Account Manager
  • Social Media Planner

Duration & Price

Start date: 3 intakes per year: March, July, November

Duration: 3.5 years

Price: 18,697 USD (approximate total program fee)

Locations: Thailand – Bangkok

Last updated November 2018

About the School

Stamford has both Thai and international undergraduate and graduate degree programs. It has a campus as well as a learning center in Bangkok and another campus in Hua Hin. The international faculty ma ... Read More

Stamford has both Thai and international undergraduate and graduate degree programs. It has a campus as well as a learning center in Bangkok and another campus in Hua Hin. The international faculty makes Stamford one of the most experienced and diverse faculties in Thailand, coming from countries that include the UK, USA, Germany, France, China, and many more. Read less
Bangkok , Hua Hin + 1 More Less