Bachelor of Communication (Public Relations)
Modern public relations (PR) is about working relationships, and reputation, locally and internationally.
A PR degree at RMIT prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.
- want to know more about how organisations interact with people and the world around them
- can investigate the core of an issue to find out why it is important to an organisation and the people it deals with, and
- can use that knowledge to work out how an organisation can achieve its objectives.
This program includes courses in communications and theory, principles and research, and contextual studies that promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.
You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.
All Bachelor of Communication programs at RMIT are broken up into 3 strands. The contextual studies and communication strands are completed with students from other communications disciplines and the professional strand is where you will specialise in your chosen field:
Gain an understanding of the application of media and communication in a broader context, as well as an understanding of social, political, economic and communication issues within business environments.
You will learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods.
Contextual studies strand
You'll find out why and how organisations use PR and learn about professional protocols and ethics. You’ll build written and verbal communication skills using a variety of communication media, and hone your analytical skills to prepare you for leadership roles in the industry.
Program entry requirements
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 70%.
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.
Statement: If you have completed an Australian Year 12 or equivalent senior secondary school studies, or RMIT Foundation Studies program more than 12 months ago, you must include with your application a statement outlining reasons for wanting to study Public Relations, details of any prior experience in the industry, and demonstrate awareness of the current media landscape, its evolution, and its effect on the public relations industry.
Interview: You may be interviewed, either in person or via phone/Skype.
English language requirements
To study this program you will need to complete one of the following English proficiency tests:
- Academic IELTS (minimum scores) overall band of 6.5 with no individual band below 6.0
- TOEFL (Paper-based): minimum score of 580 (with a Test of Written English (TWE) score of 4.5)
- TOEFL (Internet-based): minimum score of 92 with a minimum of 20 in each section
- Cambridge English (Advanced CAE): CAE Grade B
- Pearson: Minimum score of 58 (no band less than 50).
This school offers programs in: