Bachelor of Communication (Hons)

General

Program Description

Overview

Bachelor of Communication (Hons) is an interesting area of study encompassing several disciplines. Students develop an understanding of the different forms of communication, including interpersonal, intercultural and business communication, together with the various technologies through which information is communicated.

Program Entry Requirements

You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor's Program:

  • Pass STPM with a minimum of Grade C (NGMP 2.00) in two (2) subjects and credit in English in SPM; or
  • Pass STAM with a minimum of Grade Jayyid and credit in English in SPM; or
  • Pass Diploma with a minimum of CGPA 2.00 and credit in English in SPM; or
  • Pass Diploma in Media and Communication or its equivalent, and pass SPM with credit in English; or
  • Pass Matriculation/ Foundation with a minimum CGPA of 2.00, and credit in English in SPM; or
  • Pass UEC with a minimum of Grade B in five (5) subjects; or
  • Any other equivalent qualifications recognized by the Malaysian Government; or
  • Applicants into the Bachelor’s programs (level 6, MQF) through APEL, must be a Malaysian citizen aged more than 21 years of age in the year of application with relevant work experience/ prior experiential learning and passed APEL assessment.

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Course Structure

Study Mode & Duration

  • 9 Semesters / 3 Years

Year 1

  • Study Skills
  • TITAS/ Malaysian Studies (Int)
  • Interpersonal & Communication Skills for Social Sciences
  • Business Communication
  • Introduction to Mass Communication
  • Psychosociology for Social Sciences
  • Hubungan Etnik
  • English For Academic Purposes
  • Communication Theories and New Media
  • Intercultural Communication
  • Social Entrepreneurship
  • English for Mass Communication
  • Communication Technology
  • Persuasive Communication (Theory and Application)
  • Media Economics
Year 2
  • Co-Curriculum
  • Visual Communication & Design
  • Social Psychology of New Media
  • New Media and Organisation
  • Writing for the Creative Industries
  • Governance & New Media
  • Law and Ethics in Communication
  • Digital Media Literacy
  • Contemporary Issues in Social Media
  • Principle of Journalism & New Media
  • Introduction to Public Relations
  • News Writing
  • Introduction to Electronic Media
  • Online Journalism
  • Public Relations Writing
  • Feature Writing
  • Publicity and Media Relations
  • Photojournalism
  • Fundamentals of Marketing and Advertising
  • Editing
  • Event Management
  • Statistics for Social Sciences
Year 3
  • Convergent Journalism
  • Crisis and Issue Management
  • Business Reporting
  • Speech Writing and Presentation Skills
  • Research Methods in Social Sciences
  • Elective 1
  • Writing for Science and Technology
  • Public Relations Campaign Strategies
  • Editorial Writing
  • Public Opinion and Persuasion
  • Elective 2
  • Internship

Career Prospects

Various opportunities within but not limited to the following industries & corporations:
  • Publishing
  • Travel
  • Teaching
  • Advertising
  • Public relations
  • Multilingual administrative posts.
  • ST Media
  • ASTRO

Last updated May 2020

About the School

Established in 1997, UNITAR International University (UNITAR) is a visionary and well-governed institution, known for being the first virtual university in Southeast Asia and one of the pioneering pri ... Read More

Established in 1997, UNITAR International University (UNITAR) is a visionary and well-governed institution, known for being the first virtual university in Southeast Asia and one of the pioneering private universities in Malaysia. Read less