Bachelor of Communication (Advertising)

Charles Sturt University

Program Description

Bachelor of Communication (Advertising)

Charles Sturt University

Are you ready for the dynamic and constantly changing world of advertising? Are you a creative problem solver who loves fast-paced teamwork and excels at communication?

C.S.U.’s Bachelor of Communication (Advertising) prepares you for the world of advertising. The course has a global communication perspective, where national borders are often irrelevant and audiences are fluid and changeable.

This course equips you with solid skills for strategic planning, research and client management, in addition to the creative, media and channel communication skills required to be an effective and sought-after graduate.

Learn in authentic, intimate spaces with a real agency organisational culture and structure, not just a room full of computers and equipment with simulated activities.

Importantly, at C.S.U. you will gain extensive hands-on experience working in our on-campus student advertising agency, Kajulu Communications. Here, you will work on projects for real, paying clients.

The experience offered through Kajulu Communications is enhanced by industry placements in Australia and overseas. As a result, C.S.U.’s advertising graduates are often the first choice of advertising and media agency employers.

Why study this course?

There are many reasons to choose C.S.U.’s Bachelor of Communication (Advertising):

  • You will gain extensive practical experience working with real clients in Kajulu Communications, C.S.U.’s award-winning student advertising agency. Kajulu teams have won 11 of the past 14 International Advertising Association’s Big Idea titles since the inception of the competition in 2003, with Kajulu Red taking the title in 2016.
  • C.S.U. boasts a proud industry reputation and a history of high achievers in this arena. Graduates are highly sought after and known for their extensive practical experience and high-level strategic thinking skills.
  • You will have access to the latest in both theoretical and practical learning, led by a highly experienced and award-winning team.
  • The course is one of only a few Australian degrees with accreditation from the International Advertising Association, an accreditation respected by the industry.
  • Standard internships in agencies are offered for four weeks; however, longer internships in international environments may also be offered.

Workplace learning

In the final year of the course, you will spend almost all your time in Kajulu Communications, C.S.U.’s on-campus student advertising agency, where you will develop integrated communication programs for real clients.

Past Kajulu paying clients include the United Nations, Compaq, Yahoo!, Telstra, Electrolux, the Commonwealth Bank, Foxtel, Pfizer and not-for-profit organisations such as the National Heart Foundation, Habitat for Humanity, Foodbank and Assistance Dogs Australia.

Since its inception, Kajulu has been the most awarded International Advertising Association accredited advertising program in the world. Students from Kajulu have won 11 of the past 14 in the IAA’s Big Idea advertising competition. Final-year students also complete internships for a minimum of four weeks.

Professionals teaching you

The course is taught by professionals with a comprehensive range of industry experience, including David Maxwell and Anne Llewellynn. They offer expertise in multiplatform communication and the variety of digital media options available to advertisers today.

Top facilities

Gain access to the latest equipment, technology and techniques on campus, including:

  • C.S.U.’s student marketing communication/advertising agency
  • the community radio station, which supplies student-produced news bulletins to 90 radio stations around Australia daily
  • a multi-function television studio
  • multimedia production facilities
  • fully equipped computer labs

Experience our campus

If you would like to see more of the great facilities and meet some of the academic staff in Communication and Creative Industries at C.S.U., you can book a course consultation. To organise your consultation, visit our booking page.

You can also book a general tour of the campus where you would be studying.

Career opportunities

If you are a creative problem solver with a good head for business, you will have access to a broad range of career opportunities in the expanding marketing and communication industry, including:

  • advertising agencies (creative, media, digital and interactive)
  • online publishers
  • social media departments
  • television and radio stations
  • newspaper and magazine publishers
  • advertising departments in corporations or organisations
  • direct response, sales promotion or other consultancies
  • marketing companies
  • marketing divisions and departments within companies.

To give yourself the best chance to gain entry to this course, focus on your HSC English score.

Admission information

Indicative ATAR

65.00

This is a projected cut-off as the additional selection criteria has been removed from this course.

Admission to the BCommunication (with specialisation) is based on:

1. Previous studies

Previous studies include:

  • the NSW Higher School Certificate or interstate /overseas equivalent;
  • the International Baccalaureate Diploma;
  • a completed or part completed course of a university, college of advanced education or other accredited tertiary institution;
  • a completed or part completed course of a TAFE college or other accredited post-secondary institution (including TAFE Tertiary Preparation Certificate);
  • an approved Foundation Studies program certificate;
  • completion of undergraduate subjects as an Associate Student with the University or through another University, or Open Universities Australia.
  • NSW and interstate school leavers are normally selected on the basis of their Australian Tertiary Admissions Rank (ATAR) or interstate equivalent. Candidates may also be admitted on the basis of a strong performance in subjects relevant to course preferences.

2. English proficiency

Applicants will be deemed to have sufficient English proficiency if they

  • have undertaken an academic International English Language Testing System (IELTS) with an average score of 6.5, and with scores of 6 or higher in each of the individual skill areas within the last 12 months; or
  • undertaken a Test of English as a Foreign Language (TOEFL) with a score of 577 (or computerised TOEFL score of 233), with a Test for Written English Score (where reported) of at least 5.0 or an Internet-based score of 90 with a written score of 24 within the last 12 months; or
  • undertaken other equivalent examinations, as determined by the Examinations Committee; or
  • completed a university degree where the language of assessment is in English;

3. Attainment and experience

These may include:

  • voluntary or paid work experience;
  • performance in tests and examinations conducted by professional recognised bodies;
  • participation in continuing education programs and/or staff development programs conducted by adult education agencies, consultancies, professional bodies or employers;
  • completion of the Special Tertiary Admissions Test (STAT).

4. Schools Recommendation Scheme

5. Special admission requirements

Some Specialisations will have special admission requirements, as follows:

Bachelor of Communication (Theatre Media). Applicants attend an audition/interview to assist in the assessment of their application.

Bachelor of Communication and Bachelor of Communication (Media Practice)

Non-school leavers and those completing courses in relevant areas at other universities and tertiary institutes are eligible for admission to the course.

The principal criteria used to assess applications are:

  • capacity to pursue tertiary studies
  • motivation to pursue tertiary studies in professional communication
  • demonstrated potential for writing, media production, and research
  • relevant professional and industry experience
This school offers programs in:
  • English


Last updated April 17, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Duration
Duration
3 - 6 years
Part time
Full time
Price
Price
Information
Deadline
Locations
Australia - Bathurst, New South Wales
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Australia - Port Macquarie, New South Wales
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
Australia - Bathurst, New South Wales
Application deadline Request Info
End date Request Info
Australia - Port Macquarie, New South Wales
Application deadline Request Info
End date Request Info