Bachelor of Commerce in Business Innovation & Entrepreneurship


3 locations available

Program Description


At AFDA, we recognise the need for a unique education for careers in the creative economy. In 2015 we announced the AFDA School of Business Innovation & Technology; a new stream addressing the rapid changes in business and technology and that will better prepare graduates for opportunities of the future.

The School of Business Innovation & Technology is designed to train young creatives, entrepreneurs and technology-savvy graduates to deal with disruptive opportunities that will continue to change the way we do business and perceive opportunity in the world today.

In the BCom degree, students will learn to:

  • Understand the marketplace for new technology-based start-up businesses in the creative, media and other industries.
  • Understand how businesses in the field of new technologies function.
  • Understand how to employ new technologies in disruptive ways to gain a foothold in the marketplace and to compete at new levels in the creative industries in the sectors of media, sport and entertainment.
  • Understand how to manage money to ensure the financial stability of their start-up business
  • Understand marketing to ensure that their business idea reaches the required markets.
  • All of AFDA’s programmes integrate with each other at various points in the curriculum. Please contact your nearest campus to book a consultation with the Head of School, BCom lecturer or a member of the recruitment team to discuss the details of the curriculum.


Undergraduate Bachelors Degree

Entry Into the First Year

  • National Senior Certificate (South African Grade 12 / Matric) with an endorsement for entry into a Bachelor’s degree.
  • You may enter an AFDA Undergraduate degree if you have successfully completed an AFDA Higher Certificate course.
  • The National Skills Certificate / National Certificate (Vocational) (NCV) on NQF level 4 with 3 fundamental subjects (incl English) above 60% and 4 vocational subjects above 70%.
  • A technical N5 certificate with 4 subjects passed on N5 level incl Maths and English.
  • The ACE School of Tomorrow (Accelerated Christian Education) on an achievement level similar to matric exemption.
  • If you don’t have matric exemption but have passed the first year of an accredited programme on NQF 6 or 7 (first year of a diploma or degree).
  • Should you not have any of the above, you may be able to qualify to complete and pass the AFDA Entrance Exam – go to Requirements to read more or contact your nearest AFDA campus to find out more.
  • If you do not have matric exemption but are 23 years or older, you can apply for an exemption to study a degree at AFDA with HESA. See their website > Alternatively you can do the Entrance Exam – go to Requirements to read more.
  • Please contact your nearest AFDA campus to find out more

Core Course

Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business and Innovation’s BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.

Core course runs over the 3 years in the BCom and includes the following 5 components:

  1. Assessing the Dissipation of a Value Flow
  2. Determining Market Need for the Dissipating Value Flow
  3. Originating a Sustainable Business Model
  4. Establishing Brand and Product/Service Appeal
  5. Business Presentation & Effective Delivery Control


There are four compulsory disciplines (areas of specialisation) in the first year of the BCom. From the second year, the student will pursue two disciplines according to their aptitude and by the third year, the student would major in one of those disciplines:

  • Business Leadership
  • Marketing & Sales
  • Finance
  • Business Management



  • 1st Year is about identifying a dissipating value in an existing product and develop a business concept around monetising it. e.g. Film Archive or Talent Management and Exhibition system.


  • 2nd Year is about online streaming platforms and monetizing immersive experiences using Virtual Reality in entertainment events.


  • 3rd Year involves integration with all schools at AFDA around the Experimental and Graduation Festival events and identifying value opportunities for capitalising on the value of the products leading up to and/or for the festival event.
Last updated Nov 2019

About the School

AFDA was founded in 1994 by Garth Holmes, Bata Passchier and Deon Opperman.

AFDA was founded in 1994 by Garth Holmes, Bata Passchier and Deon Opperman. Read less
Johannesburg , Cape Town , Durban , Port Elizabeth , Gaborone + 4 More Less