NQF Level 7 | SAQA ID 94705
The BCom in Business Innovation at AFDA is a project-based degree designed to future-proof, stimulate and build capacity in students to drive digital transformation and advancement in the South African and African markets to compete globally.
The degree focuses on business start-up theories and models that can meaningfully apply to and create tech-based projects. BCom students apply market research and entrepreneurial strategies to real digital outcomes for testing and a greater probability of release to the marketplace.
Overview
The tech-focused outcomes allow students to collaborate in a team to realize their businesses through tech prototyping and exploration of new technologies with more immersive experience content such as Augmented Reality, Mixed Reality, and Virtual Reality. Each student's role in the business relates to their chosen discipline, and they work together to develop, research, and prepare to launch a business start-up to be tested and monetized.
The tech-focus in the AFDA School of Business Innovation & Technology considers the necessity for students to learn coding techniques as well as Augmented Reality, Mixed Reality, and Virtual Reality amongst other technologies. Research shows that Virtual Reality (VR) and Augmented Reality (AR) will become the computing platforms of the future (Goldman & Sachs 2016). VR and AR are changing how we design, create, and experience everything from retail to architecture, health industries, engineering, education, and entertainment. Global venture capital has invested $3.5 billion in VR and AR in the last two years, and research shows that $30 billion will be invested in VR & AR by 2020 because VR & AR are destined to replace the future of computing, as these technologies begin to disrupt the PC and smartphone as they evolve towards smart glasses. This exponential leap toward immersive computing will affect all spheres of commerce (Goldman & Sachs 2016; Scoble & Israel 2017). Globally the VR and AR market will be worth $215 billion by 2021 (statista.com).
There are many benefits to this in that the integration of entrepreneurship and technology located in the two business hubs (AFDA Johannesburg and Cape Town campuses) will create many opportunities for students through collaboration, resources, and deeper learning opportunities for your benefit. This differentiates the AFDA BCom degree from any other business or IT degree programs available and adds more value for our current and future students doing this qualification.
Disciplines:
Business Strategy and Management
Marketing and Sales
Startup Finance
U(I)X Design and Operations
Frequently Asked Questions
How does the AFDA school of business innovation and technology Bcom differ from a Bcom type degree at other universities?
Our BCom degree has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However, it is unique in that it focuses on opportunities for meaningful project-based learning as a team where entrepreneurial strategies are applied to real digital outcomes through prototyping for testing and a greater probability of release to the marketplace.
The AFDA School of Business Innovation & Technology's pedagogic approach utilizes a number of highly successful and progressive learning strategies, which include:
Individual & integrated outcomes
Vocational specialization and collaboration
Market-related outcomes and assessment
Goal and challenge-based learning
What companies will recognize the Bcom degree? Where will I work?
All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom is designed to encourage graduates to create their own products, services, technology, and companies.
What is the duration of the Bcom course?
The Bachelor of Commerce degree is a 3-year full-time course which will run alongside AFDA’s other undergraduate degrees.
Will there be exams in the AFDA school of business and innovation programs?
The Bachelor of Commerce in Business Innovation and Entrepreneurship (BCom) has an outcomes-based learning process and assessments. There are no written exams.
