Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment.
A specialized degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) - Marketing in UAE will prepare you for a career in this dynamic profession.
The program will help you understand the principles of marketing, including promotion, pricing, and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organizational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.
4 Years - Full-time
IntakesSpring - FebruarySummer - JuneAutumn - September
Tuition FeesAED 232,943USD 63,472(VAT 5% inclusive)
The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:
Public Relations Specialists
Marketing Research Analysts
Market Business Analysts
Accreditation and Recognition
This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognized within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.
In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.
To qualify for the award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 60 cp of General Education, 54 cp from program core, 6 cp Capstone subject and the specific major requirements.
MARK205 Introductory Marketing Research
MARK210 Marketing Effectiveness
MARK217 Consumer Behaviour
MARK333 Integrated Marketing Communications Strategy
MARK344 Marketing Strategy
Plus three from the below subjects:
MARK270 Services Marketing
MARK301 Digital Marketing
MARK343 International Marketing
MARK395 Tourism Marketing
Plus 6 electives. Zero level subjects cannot be taken as electives
ACCY111 Accounting Fundamentals in Society
COMM101 Principles of Responsible Business
COMM121 Statistics for Business
ECON100 Economic Essentials for Business
FIN 111 Introductory Principles of Finance
MARK101 Marketing Principles
OPS 216 Operations Management
MGNT110 Introduction to Management
One subject from the following 3 options (6cp):
ACCY112 Accounting in Organisations*
ECON102 Economics and Society
MGNT102 Business Communications
COMM331 (Capstone) Integrative Business Capstone
*Students majoring in Accountancy or Finance must undertake ACCY112. Students majoring in International Business are strongly encouraged to take ECON102.
General Education (GED)
Students are required to complete 60 credit points of General Education from the following seven (7) categories:
English, Arabic or other languages (18cp)
GED 010 Academic Study Skills 1
GED 020 Academic Study Skills 2
Information Technology and Mathematics (12cp)
MATH060 Foundation Mathematics for Business
OPS 113 Business Oriented Information Systems
Islamic Studies or History or Culture (6cp)
ARTS017 Islamic Culture
One subject from Natural or Physical Sciences (6cp)
ENVI030 Environmental Science
PHYS030 Foundation Physics
One subject from Humanities or Arts (6cp)
ARTS035 Introduction to Philosophy
LAW 101 Law, Business and Society
One subject from Social or Behavioural Sciences (6cp)
PSYC015 Introduction to Psychology
SOC 103 Introduction to Sociology
Innovation and Entrepreneurship (6cp)
INE 301 Fundamentals of Innovation and Entrepreneurship
Students are expected to complete 6 electives (30 cp) from 100, 200 or 300 levels.