Bachelor of Business: Event Management

Macleay College

Program Description

Bachelor of Business: Event Management

Macleay College

The Bachelor of Business Management specializing in Event Management teaches you everything you need to know about event planning and production, budgeting, sponsorship, venue and supplier management and marketing.

In Year 1 you’ll learn how to coordinate an event, assess risk and profitability, and develop an event concept from start to finish. You will gain a broad overview of how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.

In Year 2 you will cover commercial & stakeholder management from event briefing to gathering feedback post-event. You will develop advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.

Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.

There is a focus on action and experiential learning including interactive presentations, industry-specific case studies, teamwork, individual assignments and real-world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability, and self-confidence.

Course Features

  • Next Trimester: FEB 2018
  • Full Time: 2 YEARS
  • Part Time: 4 YEARS
  • International: 3 YEARS
  • Number of Units:
  • 24 Internship: 164 HOURS
  • Evening Classes: YES
  • Campus: SYDNEY + MELBOURNE

The Bachelor of Business degree provides graduates with a broad understanding of the key theories and principles of business operation and management, as well exposure to and experience in the practical business functions necessary to work successfully and thrive in today’s competitive business environment.

Graduates will acquire an education grounded in the core business disciplines of management, business accounting, marketing, leadership, economics, and business law. They will develop an understanding of ethical business practice and the elements of good governance, how to communicate effectively, and how to manage people and to deal with change.

A key element of the design of the program has been the inclusion of industry specializations and, through a well-established partnership network, the opportunity to undertake real-world business ventures and internships.

Graduates can find employment in roles such as Business Development Manager, Account Manager, Festival Manager, Brand Manager, Marketing Manager, Sports Marketer, Travel Consultant or PR Consultant.

The course consists of twenty-four units of equal weight and includes an internship component. A full-time load of study is four units per trimester. It is possible to complete the Bachelor of Business in a minimum of six trimesters or a maximum of twelve trimesters. The Bachelor of Business is delivered at the Sydney and Melbourne Campuses and is recognized under the Australian Qualifications Framework.

This school offers programs in:
  • English


Last updated February 3, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Duration
Duration
2 - 4 years
Part time
Full time
Price
Price
2,500 AUD
Information
Deadline
Locations
Australia - Sydney, New South Wales
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Start date: Feb. 2018
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Australia - Melbourne, Victoria
Start date: Feb. 2018
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Dates
Feb. 2018
Australia - Sydney, New South Wales
Application deadline Request Info
End date Request Info
Application deadline Request Info
End date Request Info
Australia - Melbourne, Victoria
Application deadline Request Info
End date Request Info
Price
fees per unit.