Master the business side of creative industries with a bachelor of business administration degree.
If you've dreamed of running a studio, managing digital media projects, leading a team at Disney or launching your own Angry Birds app, our business administration degree program will help you realize your dreams.
You'll get to learn and apply business theory to real-world digital media projects in the Project X Productions or Cogswell Game Studio, combining digital media management know-how with a passion for the creative.
As you jump into the bachelor of business administration program, you’ll learn how to analyze data, manage finances and understand business regulations — all through the lens of supervising a creative team.
Right in the thick of the Silicon Valley, you’re in the best place to develop potent media project management skills and knowledge of technical art.
"It was more like working in a studio and going to school in a studio—than going to school in a classroom.” - Jonathan Rego, BBA Alumni
“Students come to our BBA program for the real-world experience they get here. We help them put the strategies learned in the classroom to use, managing multi-department projects in our Project X and Cogswell gaming studios.” - Professor Robert Steinberg
Lead your team to success in managing creative industry projects. You’ll learn how to analyze finances, recruit talent and pitch an idea as you develop top-tier business skills for the creative industry and beyond. Capstone business administration degree program courses simulate the roles of project managers.
Digital Media Management
You’ll learn how to get customers excited about the creative digital products you oversee in this concentration. Master both traditional marketing and social media to drive customer engagement, while learning how to manage a digital media studio. The Digital Media Management degree program will allow you to study the creative industries and learn what makes a film, game or marketing campaign successful in today’s digital world. Your career awaits.
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Last updated February 13, 2018