Bachelor of Business Administration

The BSC business administration major enables students to graduate ready to participate fully in the rapidly changing world of business, as well as to pursue graduate studies. The greatest strength of the business administration program lies in its philosophical commitment to creating “strong generalists” rather than "specialists."

Birmingham Southern's business administration major has been recognized by numerous national and international organizations for program innovation. It is recognized as unique due to its emphasis on team teaching, student team building, continuous programmatic assessment, integration of business disciplines within the liberal arts, and the senior capstone experience.

Awards and recognition have been from The Southwestern Business Deans' Association, Association of American Colleges and Universities, International Academy of Business Administration, Council for Advancement and Support of Education, Association of Collegiate Business Schools and Programs (ACBSP), and the American Association for Higher Education.

Departmental mission statement

The Department of Business Administration integrates and applies knowledge gained from a liberal arts education to the practical realm of organizational life. The department provides an undergraduate education that is distinctive by its focus on innovations in the marketplace that is coupled with cultural awareness and ethical leadership. Graduates are prepared to become managers and leaders in a variety of organizational settings. The faculty is committed primarily to teaching and advising, and they engage in professional development and scholarship that enriches the dynamics of teaching and learning.

Learning Goals and Objectives

Students will be creative problem solvers:

  • Students will recognize an unmet need in the marketplace and assemble a strategy to fill that need.
  • Students will analyze and synthesize the elements of a situation, formulate alternatives, and recommend an implementable course of action.

Students will be globally and culturally aware:

  • Students will recognize differences in domestic and international values and cultures.

Students will be integrators of learning from multiple sources:

  • Students will demonstrate a breadth of knowledge in the functional areas of business (management, marketing, and finance).
  • Students will integrate their knowledge of these functional areas within the context of their liberal arts education.

Students will be ethically and professionally responsible:

  • Students will demonstrate an ethical foundation and practice professional responsibility.
  • Students will construct convincing arguments in both oral and written form.
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This course is Campus based
Start Date
Sep 2019
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