Bachelor of Business Administration

Bachelor of Business Administration

Introduction

Department of Business Administration of Nanhua University was founded in 2000, and Graduate Institute of Management was established in the same time. In 2002, we have the honor to receive the approval from Minister of Education to originate the Ph.D. program. In 2003 Graduate Institute of Management Science was reorganized and renamed from Graduate Institute of Management. In 2007, Department of Business Administration and Graduate Institute of Management Science was integrated. There are three programs in it, including bachelor’s program, Master’s program, and Ph.D. program.

Department of Business Administration provides multi-directional and high quality of management-related knowledge to specialize students qualified for the competitive business world. Through case discussion and Enterprise visit, we expect to train students’ ability of independent thinking and teamwork spirit. Based on the concepts of combining theory and practice together, we provide courses in marketing management, production management, human resource management, financial management and information management. In addition, we also put following areas of studies into our learning courses.

Bachelors program

• Customer’s Behavior
• Enterprise Introduction
• Organizational Behavior
• Basic Statistics
• Economics
• The Customer Relates Management
• Operation Research
• Creative Thinking
• Marketing Survey

Masters program

• Statistic Analysis
• Quantity Methods
• Marketing Analysis
• Innovation Management
• Systems Thinking

Doctors program

• Research methods
• Journal discussion

Therefore, the courses provided by Department of Business Administration are expected to fulfill the requirement of the real business world and can promote a students’ knowledge and the ability for the coming job.

Department of Business Administration Undergraduate Program

The department offers a four-year program leading to the Bachelor degree of Business Administration. An undergraduate student must complete a minimum of 138 credit points.

Required Courses

Elective Courses