Bachelor of Business Administration

Bachelor of Business Administration with majors in:

• Communication & PR
• Management
• Entrepreneurship
• Leisure & Tourism
• Hospitality & Hotel Management
• Psychology
• Business Coaching
• Life Coaching
• Leadership
• Asian Business (with Mandarin & Japanese)
• Global Economics
• Global Politics
• Online Business
• International Relations
• International Marketing
• Fashion Industry
• Luxury Industry
• Sustainability (Green BBA)
• Journalism & Media
• Custom BBA (tailor-made programmes)

Specializations take place in year 3, with the focus for the final thesis also entailing the chosen specialization. Tailor-made programmes allow students to create their own ‘custom BBA’ with a specialization in their chosen field – programmes are subject to availability and approval by the Schellhammer Education Advisory Board; Contact us to discuss your requirements.

Year 1

• Principles of Marketing
• Statistics & Data Analysis
• Academic Reading & Writing Skills
• Critical Thinking
• IT Skills I
• Industrial Visits & Critical Analysis
• Self-Management
• E-commerce
• Strategy in Retail & Fashion
• Foundations of Business Management
• Economics I: Principles of Economics
• IT Skills II
• Negotiation & Conflict Resolution
• Challenges of Entrepreneurship
• Communication Skills

Year 2

• Building & Leading Effective Teams
• Ethics & Philosophical Anthropology
• Financial Management & Analysis
• Cross-Cultural Management
• Project Management
• Industrial Visits & Critical Analysis
• Personal Presentation
• Global Media
• Online Marketing
• Economics II: Microeconomics
• Consumer Behavior
• Corporate Finance
• Human Resource Management

Year 3

• Economics III: Macroeconomics
• IT Skills III
• State of Humanity and the Planet
• Leadership in Business
• The Family Business
• Supply Chain Management
• Industrial Visits & Critical Analysis
• Architecture of the Mind
• Sustainability
• Concepts of Personal Development
• The Global Resources Challenge
• Trends & Innovation in New VC

Language classes offered: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum of five students) per level and must be chosen prior to the start of the semester.