Bachelor of Business Administration

General

Program Description

Bachelor of Business Administration

Bachelor of Business Administration (BBA) started in 1995 as an addition to the faculty’s existing programs at that time. It replaces the existing Bachelor of Agribusiness program which was offered since 1974. The aim of this program is to produce graduates with skills and knowledge in business management in order to fulfill the demand in the industry and services sectors. The graduates are trained to be proactive, to think critically, to be competitive and to adopt working culture required in businesses.

Employment Opportunities

Students with this qualification are able to:

  • Work in the private sector as executives in the field of marketing, finance, human resource, etc. both in local and international organizations in various industries such as banking, property, production, trades, telecommunications, etc.
  • Work in the public sector as part of the management in government and statutory bodies.
  • Perform as a reliable entrepreneur.

Curriculum Component

The program curriculum of Bachelor of Business Administration is divided into four (4) components: University, core, elective and co-curriculum. Total credit hours and percentage for each component are as follows:

COMPONENT CREDIT HOURS PERCENT (%)
University
Core
Elective
Co-curriculum
21
87
15
2
16.8
69.6
12.0
1.6
Total 125 100.0
Last updated February 2018

About the School

UPM, a leading research university in Malaysia is located in Serdang, next to Malaysia’s administrative capital city; Putrajaya. As a world renowned centre of learning and research, UPM has attracted ... Read More

UPM, a leading research university in Malaysia is located in Serdang, next to Malaysia’s administrative capital city; Putrajaya. As a world renowned centre of learning and research, UPM has attracted students and staff from all around the world making it a well- respected global entity. Read less