Bachelor of Business Administration

The Bachelor of Business Administration is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business.

Students will be coached to develop creative and critical problem-solving skills necessary to be effective business leaders and executives, who are fully aware of their social and ethical implications.

Learning at the Faculty of Business will be thorough, challenging and stimulating. Our aim is to nurture and develop students to become confident and articulate future leaders. An important feature of this business programme is the requirement of a final year project (FYP) and a professional (internship) attachment. These together will bring reflective and analytic learning experience to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Graduates of Raffles University Iskandar’s Bachelor of Business Administration will be highly employable, as they will have developed an in-depth understanding of the conceptual and practical aspects of doing business from both local and international perspectives.

Programme Modules

Core Modules

• Business Communication
• Business Information Technology
• Business Law
• Business Mathematics
• Business Statistics
• Consumer Behaviour
• Ethics and Organization
• Final Year Project I
• Final Year Project II
• Financial Accounting
• Fundamentals of Finance
• Fundamentals of Management
• Human Resource Management
• Leadership and innovations
• Macroeconomics
• Managerial Accounting
• Marketing
• Marketing Management
• Microeconomics
• Operations Management
• Organisational Behaviour
• Professional Attachment
• Quantitative Methods
• Research Methods
• Strategic Management

After completing all the core modules, students will be able to specialize in one of the following areas:

Management

• Cross-Cultural Communication
• IT Management
• Lean Six Sigma Management
• Entrepreneurship and Small Business
• Project Management
• Strategic Decision Making
• Total Quality Management

Marketing

• Applied Market Research
• Business-to-Business Marketing
• E-Marketing Strategy
• Personal Selling
• Retail Marketing
• Sales and Management
• Service Marketing

Finance

• Corporate Finance
• Financial Instruments, Institutions, and Markets
• Finance Modelling
• Financial Planning
• International Finance
• Investment Analysis
• Risk Management

Compulsory Modules (MPU)

International Student Only

• Bahasa Melayu Komunikasi 2 (Malay Language Communication 2)
• Pengajian Malaysia (Malaysian Studies)
• Pemikiran Kreatif (Creative Thinking)
• Inovasi Malaysia (Malaysian Innovation)
• Khidmat Masyarakat (Community Service)

Malaysian Student Only

• Tamadun Islam dan Tamadun Asia
• Hubungan Etnik
• Bahasa Kebangsaan A atau Pemikiran Kreatif
• Inovasi Malaysia
• Khidmat Masyarakat

Career Opportunities

Human Resource Management, Sales, and Marketing, Banking and Finance, International Business, Warehouse Management, Logistics and Supply Chain Management, Transport Management, Customer Service, Tourism Management, Retail Management, New Venture Creation.