eBusiness (electronic Business) optimizes the advent of Information and Communication Technology as a tool to increase business competitiveness. Today’s customers and employees alike are empowered to drive business beyond traditional static websites. Supported by smart mobile technology, there is a need to leverage on online intelligent Enterprise-Wide information systems to derive business values and gain competitive advantage. Such technologies unleash operational effectiveness across all internal functional areas (Marketing & Sales, Production, Logistics, Purchasing, and Accounting) including external entities emphasizing dynamic customers and vendor’s needs. Students in the eBusiness program will learn how these technologies are used to address business concepts. Subsequently, within a simulated laboratory, students will apply such concepts learnt through the use of an Enterprise Resource Planning (E.R.P.) application system such as S.A.P.
eBusiness combines distinct areas in Business Information Technology. Graduates with an eBusiness degree will possess knowledge and skills to significantly optimize advent e-technologies in planning and implementing enterprise-wide solutions required in meeting an organization’s business objectives. The combination of technology-related theories and practical hands-on knowledge provides an active collaborative learning environment for students to understand concepts and apply them using industry best-practice technology; this provides better employment opportunities for students upon graduation from this program. These technologies are used for re-engineering business processes and operations within areas of Social Media Initiatives, Business Analytics, eMarketing, eProcurement, Customer Relationship Management (C.R.M.), Supply Chain Management (S.C.M.) as well as traditional online transaction processing.
Career opportunities exist in global corporations, government and international agencies, international trade, and international public institutions. The BBA in eBusiness programs prepares students for careers leading to management positions such as:
- Social Media Analyst
- Online Market Researcher
- Business Data Analyst
- Business Process Engineer
- E.R.P. Specialist / C.R.M. & S.C.M. Officers
- eBusiness Consultant
- Project Management
- eBusiness Entrepreneur
About the School
Canadian University Dubai offers a Canadian based curriculum in the heart of Dubai, within the culture and values of United Arab Emirates (UAE). Canadian University Dubai (CUD) is centrally located ju ... Read More