Bachelor of Business Administration in Sports Management

General

Program Description

  • Duration: 3 Years
  • Eligibility: 10 + 2 (any stream)

Bachelor of Business Administration (Sports Management) is the best course to kickstart one’s career in the Sports Industry. It is a comprehensive course that prepares students for the myriad responsibilities of the sports management profession in the 21st century. This course focuses on creating a strong knowledge base with the application of theory, principles, and practices of business in the sports industry. Sports Management graduates will acquire industry knowledge, relevant practical exposure and the right set of technical skills to pursue careers in sports marketing, facility and sports event management, leadership, financial management in sports, etc.

Students will get to learn through classroom sessions as well as practical experiences. Through practical training, internships and placements, we offer diverse opportunities to our students in various industries of Marketing, Advertising and Public Relations, Finance, Law, etc. related to the Sports Industry.

Course Structure

Semester I

  • 1.1 Principles of Management
  • 1.2 Business Economics
  • 1.3 Business Communication & Soft Skills
  • 1.4 Fundamentals of Sports & New Age Dynamics
  • 1.5 Leadership Principles in Sports
  • 1.6 Basics of Practical Sports Management - I (Training)

Semester II

  • 2.1 Human Resource Management
  • 2.2 Marketing Management
  • 2.3 Management of Sports Leagues & Teams
  • 2.4 Sports Facilities Planning & Management
  • 2.5 Sports Equipment & Technology Management
  • 2.6 Basics of Practical Sports Management - II (Training)

Semester III

  • 3.1 Sports & Entertainment Marketing
  • 3.2 Sports Funding & Financial Management
  • 3.3 Sports Media, Broadcasting & Journalism
  • 3.4 Sports Event Management
  • 3.5 Professional Industry Engagement (Training)

Semester IV

  • 4.1 Brand Management
  • 4.2 Sports Law & Risk Management
  • 4.3 Global Sports Tourism
  • 4.4 Sports Health & Nutrition
  • 4.5 Work-Based Learning Route (Internship)

Semester V

  • 5.1 Media Management
  • 5.2 Ethics & Governance
  • 5.3 Sports Training & Tactics
  • 5.4 Entrepreneurship & Project Management
  • 5.5 Advanced Practical Sports Management (Internship)

Semester VI

  • 6.1 PR, Sponsorship; Advertising in Sports
  • 6.2 Sports Psychology
  • 6.3 International Sports Management
  • 6.4 Final Project :
    • Research, Conceptualization & Ideation, Brainstorming, Data Collection, Analysis, Planning, BluePrint, Team Planning, Organization Structure, Time Management, Resource Management, Production & Operations, Logistics, Technical Requirement, Advertising & Marketing, Finance Management
Last updated Feb 2020

About the School

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if t ... Read More

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if the field of education. Read less
Mumbai , Jaipur + 1 More Less