Bachelor of Business Administration in Marketing


Program Description

Bachelor of Business Administration in Marketing

Advertising, retail, product development, consumer behavior, strategic communication – it’s all part of majoring in Marketing.

Studying under industry experts, you will gain the theoretical knowledge and practical experience required to advance as a marketing professional. Upon graduation, you will be equipped with a strong knowledge base, hands-on experience, and the mindset required for success in the dynamic field of marketing.

Degree Requirements

The full Marketing program consists of 120 credit hours. In addition to general education courses (30 credit hours), the following courses comprise the core curriculum (90 credit hours):

Core Curriculum + General Education Courses (30 credit hours)


Lower Division Core for the Major (6 courses)
ACCT 2101: Principles of Financial Accounting 3
ACCT 2102: Principles of Managerial Accounting 3
BLAW 2106: Legal Environment of Business 3
BUSA 1105: Introduction to Business 3
CPTG 2201: Advanced Computer Applications 3
ECON 2105: Principles of Macroeconomics or ECON 2106: Principles of Microeconomics 3
Upper Division Core Requirements (7 courses)
BUSA 3101: Business Statistics 3
FINA 3101: Corporate Finance 3
MGMT 3101: Mgmt. Principles & Org. Behavior 3
MGMT 3102: Performance/Quality Management 3
MGMT 3120: Managerial Communications 3
MKTG 3101: Principles of Marketing 3
MKTG 3420: Global Business 3
Major Courses (3 courses)
MKTG 4104: Marketing Research & Analysis/td> 3
MKTG 4207: Professional Selling 3
MKTG 4750: Marketing Management 3
Marketing Electives (3 courses)
MKTG 3302, 3312, 4106, 4200, 4420, 4510, 4800, 4850, or SCML 3105 9
Business Electives (4 courses)
At least 2 non-MKTG 12
Major Electives (1 course)
MGMT 4750 3
Non-Business Electives (2 courses)

Total Program Credit Hours


Frequently Asked Questions

What can I do with a marketing degree?
Students who major in marketing will learn to become effective marketing professionals with skills in basic selling techniques; conducting market research; and recognizing the importance of marketing mix, market segmentation, and target marketing for a company. Graduates can find careers including advertising executives, research analysts, international marketers, promotions directors, market researchers, or media buyers.


When can I start?
We accept incoming students three times a year in the Fall (August), Spring (January), and Summer (May) of each year.

How do I apply for the program?
To begin the application process, visit our Office of Undergraduate Admissions

I am a transfer student. How can I apply?
Transfer students are welcomed to Clayton State University to continue their studies. Transfer credits can be accepted from college work earned at regionally accredited colleges and universities, provided the courses are comparable to the Clayton State University curriculum. You must have earned a minimum of C or higher level for transfer credit to be accepted.


How many courses do I take for the bachelor’s program?
All Bachelor of Business Administration (BBA) degrees are 120-credit programs. Undergraduate students generally take about 45 individual courses (including general core courses) during the course of the degree program.

Where are the classes taught?
Classes are taught in the classroom on the main campus at Morrow, GA or online.

Am I required to complete an internship?
Internships are not required but are highly recommended.

Are there study abroad opportunities?
Students are able to study abroad for course credit as part of the curriculum. In the past, students have traveled to destinations including Jamaica, the Czech Republic, and India.

I want to speak to my adviser. How do I reach them?
Advisors can help guide you through a degree plan and ensure you are taking the right courses that meet your goals and keep you on track toward graduation. Advisors for the College of Business are located in the Natural and Behavioral Science (NBS) Building, Room 143.

Last updated Aug 2020

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About the School

At Clayton State University, student dreams are made real in practical classes, internships, and real-life experiences. From over 34 different states and 44 different countries, students come to Clayt ... Read More

At Clayton State University, student dreams are made real in practical classes, internships, and real-life experiences. From over 34 different states and 44 different countries, students come to Clayton State in suburban Atlanta for personalized attention, small class sizes, affordable career preparation, outstanding faculty, and vibrant campus life. The campus feels like a second home, including 214 acres of park-like beauty and an inclusive and supportive community of students, faculty, and staff. Read less


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