Bachelor of Business Administration in Marketing


Program Description

Bachelor of Business Administration in Marketing

Advertising, retail, product development, consumer behavior, strategic communication – it’s all part of majoring in Marketing.

Studying under industry experts, you will gain the theoretical knowledge and practical experience required to advance as a marketing professional. Upon graduation, you will be equipped with a strong knowledge base, hands-on experience, and the mindset required for success in the dynamic field of marketing.

Degree Requirements

The full Marketing program consists of 120 credit hours. In addition to general education courses (30 credit hours), the following courses comprise the core curriculum (90 credit hours):

Core Curriculum + General Education courses (30 credit hours)

Lower Division Core for the Major (6 courses)

  • ACCT 2101: Principles of Financial Accounting (3 credit hours)
  • ACCT 2102: Principles of Managerial Accounting (3 credit hours)
  • BLAW 2106: Legal Environment of Business (3 credit hours)
  • BUSA 1105: Introduction to Business (3 credit hours)
  • CPTG 2201: Advanced Computer Applications (3 credit hours)
  • ECON 2105: Principles of Macroeconomics or ECON 2106: Principles of Microeconomics (3 credit hours)

Upper Division Core Requirements (7 courses)

  • BUSA 3101: Business Statistics (3 credit hours)
  • FINA 3101: Corporate Finance (3 credit hours)
  • MGMT 3101: Management Principles & Organization Behavior (3 credit hours)
  • MGMT 3102: Performance/Quality Management (3 credit hours)
  • MGMT 3120: Managerial Communications (3 credit hours)
  • MKTG 3101: Principles of Marketing (3 credit hours)
  • MKTG 3420: Global Business (3 credit hours)

Major Courses (3 courses)

  • MKTG 4104: Marketing Research & Analysis (3 credit hours)
  • MKTG 4207: Professional Selling (3 credit hours)
  • MKTG 4750: Marketing Management (3 credit hours)

Marketing Electives (3 courses)

  • MKTG 3302, 3312, 4106, 4200, 4420, 4510, 4800, 4850, or SCML 3105 (9 credit hours)

Business Electives (4 courses)

  • At least 2 non-MKTG (12 credit hours)

Major Electives (1 course)

  • MGMT 4750 (3 credit hours)

Non-Business Electives (2 courses)

Total Program Credit Hours: 120 credit hours

Frequently Asked Questions

What can I do with a marketing degree?
Students who major in marketing will learn to become effective marketing professionals with skills in basic selling techniques; conducting market research; and recognizing the importance of marketing mix, market segmentation, and target marketing for a company. Graduates can find careers including advertising executives, research analysts, international marketers, promotions directors, market researchers, or media buyers.


When can I start?
We accept incoming students three times a year in the Fall (August), Spring (January), and Summer (May) of each year.

How do I apply for the program?
To begin the application process, visit our Office of Undergraduate Admissions

I am a transfer student. How can I apply?
Transfer students are welcomed to Clayton State University to continue their studies. Transfer credits can be accepted from college work earned at regionally accredited colleges and universities, provided the courses are comparable to the Clayton State University curriculum. You must have earned a minimum of C or higher level for transfer credit to be accepted.


How many courses do I take for the bachelor’s program?
All Bachelor of Business Administration (BBA) degrees are 120-credit programs. Undergraduate students generally take about 45 individual courses (including general core courses) during the course of the degree program.

Where are the classes taught?
Classes are taught in the classroom on the main campus at Morrow, GA or online.

Am I required to complete an internship?
Internships are not required but are highly recommended.

Are there study abroad opportunities?
Students are able to study abroad for course credit as part of the curriculum. In the past, students have traveled to destinations including Jamaica, the Czech Republic, and India.

I want to speak to my adviser. How do I reach them?
Advisors can help guide you through a degree plan and ensure you are taking the right courses that meet your goals and keep you on track toward graduation. Advisors for the College of Business are located in the Natural and Behavioral Science (NBS) Building, Room 143.

Last updated August 2019

About the School

At Clayton State University, student dreams are made real in practical classes, internships, and real-life experiences. From over 34 states and 32 countries, students come to Clayton State in suburban ... Read More

At Clayton State University, student dreams are made real in practical classes, internships, and real-life experiences. From over 34 states and 32 countries, students come to Clayton State in suburban Atlanta for personalized attention, small class sizes, affordable career preparation, outstanding faculty, and vibrant campus life. The campus feels like a second home, including 214 acres of park-like beauty and an inclusive and supportive community of students, faculty, and staff. Read less


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