The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.
Objectives & Outcomes
To develop the student’s capacity to think, write and speak effectively and creatively.
To develop an appreciation of and respect for social, moral, and ethical values as the foundation of one’s relationship to others and one’s responsibilities to the community.
To develop the student’s analytical, decision-making and communication competencies together with those qualities of self-reliance, responsibility, integrity and self-awareness, which will promote personal achievement and contribution to organizations.
To build breadth of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
To provide the student with the necessary requirements for academic and/or career advancement.
To provide students with a foundation in Business in general and all methods of communication in marketing, in particular.
To provide a thorough study of each of the elements of the promotional mix, i.e. Advertising, Public Relations, Sales Promotion, Personal Selling and Direct Marketing.
To provide an in-depth understanding as to why and how the elements of the communications mix are integrated.
To provide the foundations of Social Media Marketing for students who want careers in the rapidly changing marketing communications field.
To provide students with the knowledge and skills to design and implement an effective marketing communications campaign.
To provide students with an in-depth knowledge of the role of marketing communications and the process of developing relationships with stakeholders.
To center attention directly on the skills and knowledge required by Marketing Communication professionals and to help students acquire knowledge and develop skills in a systematic way.
To assist the students in developing leadership capabilities, which can be used in reaching solutions to problems of Business in general, and in the marketing communications field in particular.
Upon successful completion of the program the students should be able to:
Demonstrate awareness and capability of analyzing environmental (economic, social, political, legal, and technological) trends and their impact on individuals and businesses.
Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts
Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media.
Differentiate and analyze consumer data sources and collection methods via an empirical research approach.
Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
Demonstrate a thorough understanding of each element of the communications mix and the importance of integrating them.
Apply knowledge from business and communication disciplines to develop an effective integrated communications plan in the dynamic environment.
Describe the coordination of the production of visually effective print, graphic, and electronic communications.
Demonstrate a thorough understanding of Social Media principles and how these platforms are re-formulating business communications.
Demonstrate the capability of building and maintaining professional relationships with the various audiences of the organization.
Project the ability to work in accordance with the professional ethics, standards, practices and the relevant laws.
Demonstrate the ability to build teams and work effectively within them.
Digital Marketing Strategy, Social Media/Community Management, Public Relations, Advertising, Media, Direct Marketing, Communications Consulting.
Careers & Employment
Graduates of the program Marketing Communications & Social Media use their knowledge to create and promote the corporate image of an organization. Through the knowledge gained they can use various means of communication to convey targeted and correct messages to their customers for the products or services they offer. The graduates will also learn how to develop relationships with customers and various stakeholders through both traditional networking and social media platforms.
Excellent computer use
Analysis and Research
Organization and Efficiency
Initiative and Creativity
Public & Private
Officer Public Relations and Marketing
Graduate / Professional Studies
International organizations may request as additional academic qualifications a Master of Business Administration (MBA) or another post-graduate diploma in a particular field of communication.
For a career in the academic field and in higher education, it is desirable to have a doctorate (Ph.D.) which also offers experience and skills directly linked to research.
Work Experience Program - European University Cyprus
The work experience of the Career Center program enables third-year and fourth-year students with high academic achievement to work for three months period in positions appropriate to their field of study. The program enriches the curriculum of each participant, after acquiring work experience and Personal Evaluation of Competence of the organization in which he or she is placed. Some of the companies that participate in the program of Marketing Communications and Social Media in which students were placed are:
Airtrans Group Ltd
Alico AIG Life
BKR Damianou & Partners
Carob Mill Ltd
Cyprus Trading Corporation Limited
FBME BANK LTD (Federal Bank of the Middle East Ltd)
Lanitis E.C. Holdings Ltd
Lanitis Green Energy Group Ltd
Liberty Life Insurance Company
N.P. Lanitis Ltd
New Nissan Cyprus Ltf
GrantXpert Consulting Ltd
Cyprus Department of Labour (Employment Market Section)
Penta Marketing Art
O. Shambartas LLC