Bachelor of Business Administration in Marketing (BBA)

Abilene Christian University

Program Description

Bachelor of Business Administration in Marketing (BBA)

Abilene Christian University

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in -- and there are more platforms and tools than ever before. Career opportunities in this field are diverse -- they can be creative, analytical or both. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research.

An A.C.U. marketing degree focuses on the principles and strategies for business marketing; you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics, and management.

Credit hours

University Requirements: 56 credit hours

+ Major Requirements: 63 credit hours

+ Electives: 9 credit hours

= Total Required: 128 credit hours*

*Based on track selection

Coursework

You’ll take courses such as:

  • Marketing Research
  • Consumer Behavior
  • Data Mining
  • Marketing Strategy

Tracks

  • Business Intelligence
  • Business Leadership
  • Business Process Management
  • Entrepreneurship and Philanthropy
  • Human Resource Management
  • International Business

What can you do after graduation?

  • Advertising Sales Agent
  • Market Research Analyst
  • Editor
  • Sales Management
  • Marketing Management
  • Social Media Management
  • Fundraising Manager
  • Public Relations Specialist
  • Marketing Consultant
  • Operations Manager

Experiential Learning Opportunities

College of Business Administration students, including marketing majors, can participate in a number of relevant learning and networking activities including:

  • Springboard elevator pitch and ideas challenge events
  • Venture Out (team-based business simulation)
  • Study Abroad
  • CEO (College Entrepreneurs Organization)
  • Aperture Research Group

About the College of Business Administration

The AACSB-accredited College of Business Administration at A.C.U. equips emerging leaders through academic excellence, faith infusions, global experience and career readiness. The Mabee Business Building is a 55,000-square-foot space with 17 state-of-the-art classrooms and labs, common areas (including the bright and airy atrium), a cafe and computer lab.

The College houses two departments: Accounting and Finance and Management Sciences, and the School of Information Technology and Computing.

This school offers programs in:
  • English


Last updated February 13, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
Full time
Price
Price
Information
Deadline
Locations
USA - Abilene, Texas
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
USA - Abilene, Texas
Application deadline Request Info
End date Request Info