In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in -- and there are more platforms and tools than ever before. Career opportunities in this field are diverse -- they can be creative, analytical or both. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research.

An A.C.U. marketing degree focuses on the principles and strategies for business marketing; you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics, and management.

Credit hours

University Requirements: 56 credit hours

+ Major Requirements: 63 credit hours

+ Electives: 9 credit hours

= Total Required: 128 credit hours*

*Based on track selection


You’ll take courses such as:

  • Marketing Research
  • Consumer Behavior
  • Data Mining
  • Marketing Strategy


  • Business Intelligence
  • Business Leadership
  • Business Process Management
  • Entrepreneurship and Philanthropy
  • Human Resource Management
  • International Business

What can you do after graduation?

  • Advertising Sales Agent
  • Market Research Analyst
  • Editor
  • Sales Management
  • Marketing Management
  • Social Media Management
  • Fundraising Manager
  • Public Relations Specialist
  • Marketing Consultant
  • Operations Manager

Experiential Learning Opportunities

College of Business Administration students, including marketing majors, can participate in a number of relevant learning and networking activities including:

  • Springboard elevator pitch and ideas challenge events
  • Venture Out (team-based business simulation)
  • Study Abroad
  • CEO (College Entrepreneurs Organization)
  • Aperture Research Group

About the College of Business Administration

The AACSB-accredited College of Business Administration at A.C.U. equips emerging leaders through academic excellence, faith infusions, global experience and career readiness. The Mabee Business Building is a 55,000-square-foot space with 17 state-of-the-art classrooms and labs, common areas (including the bright and airy atrium), a cafe and computer lab.

The College houses two departments: Accounting and Finance and Management Sciences, and the School of Information Technology and Computing.

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Last updated March 4, 2019
This course is Campus based
Start Date
Sep 2019
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