In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in -- and there are more platforms and tools than ever before. Career opportunities in this field are diverse -- they can be creative, analytical or both. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research.
An A.C.U. marketing degree focuses on the principles and strategies for business marketing; you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics, and management.
University Requirements: 56 credit hours
+ Major Requirements: 63 credit hours
+ Electives: 9 credit hours
= Total Required: 128 credit hours*
*Based on track selection
You’ll take courses such as:
- Marketing Research
- Consumer Behavior
- Data Mining
- Marketing Strategy
- Business Intelligence
- Business Leadership
- Business Process Management
- Entrepreneurship and Philanthropy
- Human Resource Management
- International Business
What can you do after graduation?
- Advertising Sales Agent
- Market Research Analyst
- Sales Management
- Marketing Management
- Social Media Management
- Fundraising Manager
- Public Relations Specialist
- Marketing Consultant
- Operations Manager
Experiential Learning Opportunities
College of Business Administration students, including marketing majors, can participate in a number of relevant learning and networking activities including:
- Springboard elevator pitch and ideas challenge events
- Venture Out (team-based business simulation)
- Study Abroad
- CEO (College Entrepreneurs Organization)
- Aperture Research Group
About the College of Business Administration
The AACSB-accredited College of Business Administration at A.C.U. equips emerging leaders through academic excellence, faith infusions, global experience and career readiness. The Mabee Business Building is a 55,000-square-foot space with 17 state-of-the-art classrooms and labs, common areas (including the bright and airy atrium), a cafe and computer lab.
The College houses two departments: Accounting and Finance and Management Sciences, and the School of Information Technology and Computing.
Program taught in: