Bachelor of Business Administration in Event Management & Public Relations

General

Program Description

  • Campus: Jaipur
  • Duration: 3 Years
  • Eligibility: 10 + 2 (any stream)

Bachelor of Business Administration (BBA) in Event Management & Public Relations is a comprehensive degree course that focuses on creating a strong knowledge base with the application of theory, principles and practices of Event, Entertainment and Media industries.

Industry knowledge coupled with practical exposure will enable graduates to be skilled professionals. Students will be given access to some of the best companies in the industry through Practical Training, Internships, and Placements. They will acquire the skills and knowledge required to pursue a career in the management, planning and marketing of Corporate Events, Conventions and Meetings, Festivals and Special Events.

Our students are placed in Event Management Companies, PR Agencies, Media Houses, Film & Television Production Houses, Tourism & Hospitality Companies, etc. and many of our students have become entrepreneurs and started their own Event Management Companies.

Course Structure

Semester I

  • 1.1 Principles of Management
  • 1.2 Business Economics
  • 1.3 Business Communication & Soft Skills
  • 1.4 Introduction to Event Management
  • 1.5 Event Planning & Venue Management
  • 1.6 Basics of Practical Event Management – I

Semester II

  • 2.1 Human Resource Management
  • 2.2 Marketing Management
  • 2.3 Event Production Process
  • 2.4 Event Hospitality
  • 2.5 Event Resource Management
  • 2.6 Basics of Practical Event Management – II

Semester III

  • 3.1 Event Marketing & Sponsorship
  • 3.2 Event Cost Accounting & Finance Management
  • 3.3 Information Technology in Business Management
  • 3.4 Experiential Marketing & Technology
  • 3.5 Special Events – Wedding Planning & Live Events
  • 3.6 Professional Industry Engagement (Practical Training)

Semester IV

  • 4.1 Brand Management
  • 4.2 Legal Aspects of Event Management
  • 4.3 Special Events – MICE & Corporate Events
  • 4.4 Event Safety & Risk Management
  • 4.5 Advertising
  • 4.6 Work-Based Learning Route (Internship)

Semester V

  • 5.1 Media Management
  • 5.2 Ethics & Governance
  • 5.3 Public Relations
  • 5.4 Skill Based – Campus to Corporate
  • 5.5 Special Events – Sports Management
  • 5.6 Project Work I

Semester VI

  • 6.1 Final Project
Last updated Feb 2020

About the School

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if t ... Read More

Established as a Management Education Insitute, the NEST academy was conceptualized in the year 2000. Over a span of almost two decades, the institute has grown to be recognized as a leading name if the field of education. Read less
Mumbai , Jaipur + 1 More Less