Bachelor of Business Administration in Business Economics

General

Program Description

Business Economics

  • Major: Business Economics
  • Degree / Award Title: Bachelor of Business Administration in Business Economics
  • Offering Academic Unit: Department of Economics and Finance
  • Mode of Study: Full-time

Aims of Major

This major aims to:

  1. Provide a solid economic training based on discovery-based teaching and learning that strikes a balance between theory and practice to support business decision making within, but not limited to, the economic and social environment in the Asia-Pacific region;
  2. Equip students with a set of transferable skills that include analytical, numerical, information technology, presentation, adaptation, and inter-personal skills through discovery-based teaching and learning; and
  3. Enable students to pursue a wide range of career paths in commerce, governments, educational and multinational organizations, as well as advanced studies and research.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this major, students should be able to:

  1. Demonstrate key knowledge and skills in business and management specific disciplines;
  2. Communicate effectively in English and Chinese;
  3. Apply creative and critical thinking in solving business-related problems;
  4. Attain personal and team goals using individual and interpersonal skills;
  5. Demonstrate awareness of ethical and global issues in business;
  6. Apply economic reasoning to analyse and critically evaluate business situations, and solve business problems using suitable models and innovative methods wherever applicable;
  7. Demonstrate knowledge of local business environments, and the ability to evaluate the effects of world events and government policies on regional economies;
  8. Effectively analyze economic data incorporating the discovery-based approach to produce reports that support business decision-making.

Degree Requirements

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Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.

Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.

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Department of Economics and Finance (options: BBA Business Economics, BBA Finance)

  • Year of Entry: 2019
  • Mode of Funding: Government-funded
  • Admission Code: 1003 Department of Economics and Finance (options: BBA Business Economics, BBA Finance)
  • Mode of Study: Full time
  • Indicative Intake Target (subject to change): direct application places
    • Local Students: 32 for the Department of Economics and Finance.
    • Non-Local Students: Direct Application route for international and mainland Non-Gaokao students: around 250. NUEE route [全国普通高等学校统一招生计划(统招)] for mainland Gaokao students: around 225
  • Normal Duration of Programme: 4 Years
  • Direct/Non-JUPAS Application Deadline: 3 January 2019 (Local & Non-local)

Programme Video

Why BBA Business Economics?

BBA Business Economics provides solid training in economic strategies for improving business operations, government policies and economic forecasting. Students are open for a wide range of career options, e.g. corporate strategist, management consultant, economist, private banker, investment advisor.

Why BBA Business Economics at CityU College of Business?

  • BBA Business Economics programme offers you:
    • Learn economic strategies for improving business operations, government policies and economic forecasting.
    • Wide range of career options: corporate strategist, management consultant, economist, private banker, investment advisor
    • Joint degree program arrangement with Columbia University and National Taiwan University
  • College of Business is among the top three business schools in Asia.
  • Entrance scholarships up to HK$265,000 are available for elite students.
  • Overseas exchange and summer programmes are available in over 200 partner universities around the globe!
  • Over 80% of students secured local and global internship opportunities in areas including banking, accounting, IT and consulting.

Career Prospects

Graduates are ready to develop a career as a corporate strategist, management consultant, economist, private banker, investment advisor and key financial management positions in business and government sectors.

Graduate Profile
  • Financial / Insurance : 50%
  • Business Service / Real Estate : 30%
  • Transport, Storage and Communications: 4%

Entrance Requirements for Direct/Non-JUPAS Applicants

  • To be considered for admission, you must satisfy the General Entrance Requirements.
  • For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.
  • Applications will be considered on a case-by-case basis.

Joint Bachelor's Degree Programme

BBA Business Economics students are eligible to apply for the following joint degree programmes:

  • Joint Bachelor's Degree Programme in Business Economics with National Taiwan University
  • Joint Bachelor's Degree Program between the City University of Hong Kong and Columbia University

Co-curricular Activities and Learning Support

Rotman International Trading Competition

The Rotman International Trading Competition (RITC) is an annual event that brings teams of students and their faculty advisors from universities worldwide to participate in a unique 3-day simulated market challenge at the University of Toronto in Canada. Teams are invited to participate in various activities including electronic and outcry trading cases, seminars with industry practitioners, and social events with their fellow competitors from around the world.

Inter-University Algo Trading Contest

The contest invites students from renowned universities in Hong Kong and Mainland China to create and test the algorithmic trading strategies. It serves as an ideal platform to transfer industry knowledge and skills to university students. It was initiated with the vision to identify and nurture algorithmic trading talents at top universities; create a platform to access real-life trading, and provide top performers with potential career opportunities/startup capital.

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • Overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • Internship placements in multinational companies to be arranged locally or overseas;
  • Networking with top business students admitted locally and overseas;
  • Professional mentorships provided by professors and professional practitioners; and
  • Cultivation of social responsibility through community services and voluntary work.

Major Allocation Arrangement

Applicants to this programme (admission code: 1003) will be considered for admission to first-year studies at the Department of Economics and Finance. Students will enter a major (current major options: Business Economics; Finance) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# Based on the CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses.

Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants to this programme (admission code: 1003) will be considered for admission to first-year studies at the Department of Economics and Finance. Students will enter a major (current major options: Business Economics; Finance) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# Based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses.

Applicants seeking advanced standing entry can submit an application for the following programme:

  • BBA Business Economics (admission code: 1078A)

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Last updated October 2019

About the School

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels ... Read More

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels of excellence, promote innovation and nurture creativity with the aim to improve people's lives. In a city where East meets West, our vision is to become globally recognised for professional education, one that emphasises the mutual enrichment of different cultures and intellectual traditions, and for research that makes a real difference. Read less