Bachelor of Business Administration in Business Analysis

General

Program Description

Business Analysis

  • Major: Business Analysis
  • Degree / Award Title: Bachelor of Business Administration in Business Analysis
  • Offering Academic Unit: Department of Management Sciences
  • Mode of Study: Full-time

Aims of Major

This major aims to:

  • Provide students with professional training in business analytics, statistics, business intelligence, risk management, business knowledge and communication skills.
  • Develop students’ ability to manage and analyse huge volume of business data using computing software popularly used in the global business world.
  • Enable students to solve business problems by a judicious application of technical and practical skills.
  • Enable students to obtain internationally recognized professional qualifications including SAS Certification and Financial Risk Manager (FRM) Examinations and prepare students for a statistical and analyst position in the financial, commercial, and government sector.

Intended Learning Outcomes of Major (MILOs)

  • Demonstrate key knowledge and skills in business-related disciplines.
  • Communicate effectively in English and Chinese.
  • Apply creative and critical thinking in solving business-related problems.
  • Attain personal and team goals using individual and interpersonal skills.
  • Demonstrate awareness of ethical and global issues in business.
  • Leverage data to create more efficient business processes and more accurate business reporting.
  • Demonstrate expertise in business analytics to make rational, systematic and knowledge-based business decisions and to develop feasible solutions.
  • Analyse, interpret and critically evaluate business issues and alternatives related to data, information, statistical and analytical models.

Degree Requirements

119709_Skjermbilde2019-08-15kl.10.48.15.png

Notes:

  1. For students with recognised Advanced Level Examinations or equivalent qualifications.
  2. For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.

119690_119654_campus.jpg

BBA Business Analysis

  • Year of Entry: 2020
  • Mode of Funding: Government-funded
  • Admission Code: 1006 Department of Management Sciences (options: BBA Business Analysis, BBA Business Operations Management)
  • Mode of Study: Full-time
  • Indicative Intake Target (subject to change): direct application places
    • Local Students: 15 for the Department of Management Sciences.
    • Non-Local Students: Direct Application route for international and mainland Non-Gaokao students: around 250. NUEE route [全国普通高等学校统一招生计划(统招)] for mainland Gaokao students: around 225
  • Normal Duration of Programme: 4 years
  • Direct/Non-JUPAS Application Deadline: 2 January 2020 (Local & Non-local)

Programme Video

Why BBA Business Analysis?

The BBA Business Analysis (BANL) programme is specifically designed to meet the business demand for deep data analytical skills and to provide comprehensive training in business analytics, statistics, business intelligence, risk management, marketing analysis, business knowledge and communication skills.

Why BBA Business Analysis at CityU College of Business?

  • The BBA Business Analysis programme offers you:
    • Learn business analytics, statistics, business intelligence, risk management;
    • Learn how to manage and analyse the huge volume of business data using SAS, SPSS and Excel VBA;
    • Obtain internationally recognized professional qualifications including SAS Certification and Financial Risk Manager (FRM) Examinations;
    • Prepare you for a statistical, analytical and managerial position in the financial, commercial, and government sector.
  • College of Business is among the top three business schools in Asia.
  • Entrance scholarships up to HK$265,000 are available for elite students.
  • Students with non-weighted 4 core and 2 best elective scores of 28 or above are guaranteed free switching of their BBA majors by the end of year 1.
  • Students with non-weighted 4 core and 2 best elective scores of 30 or above are guaranteed a free choice of their 2nd BBA majors by the end of year 1.
  • Overseas exchange and summer programmes are available in over 190 partner universities around the globe!
  • Over 80% of students secure local and global internship opportunities in different areas including banking, accounting, IT and consulting.

Career Prospects

BBA BANL graduates are prepared for statistical, analytical and managerial positions in financial, commercial and government sectors.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Joint Bachelor's Degree Program (Subject to Approval)

BBA Business Analysis students are eligible to apply for the Joint Bachelor's Degree Program between the City University of Hong Kong and Columbia University.

HK Consumer Satisfaction Index and Centa-City Index

The HK Consumer Satisfaction Index and the Centa-City Index are examples of projects from our Department.

Professional Qualification

Students are able to obtain internationally recognised professional qualifications including:

  • SAS Base Programmer Certification
  • SAS Advanced Programmer Certification
  • SAS Predictive Modeler Certification
  • The Financial Risk Manager (FRM)

Scholarships and Financial Assistance

The Department of Management Sciences Entrance Awards

  • Platinum Awards – HK$100,000 to HK$150,000 each; Gold Awards –HK$50,000 to HK$80,000 each; Silver Awards – HK$20,000 to HK$40,000 each per year.
  • Minimum CGPA of 3.5 (Platinum), 3.4 (Gold), and 3.3 (Silver) throughout the first year of study.

Co-curricular Activities and Learning Support

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • Overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • Internship placements in multinational companies to be arranged locally or overseas;
  • Networking with top business students admitted locally and overseas;
  • Professional mentorships provided by professors and professional practitioners; and
  • Cultivation of social responsibility through community services and voluntary work.

Major Allocation Arrangement

Applicants to this programme (admission code: 1006) will be considered for admission to first-year studies at the Department of Management Sciences. Students will enter a major (current major options: Business Analysis; Business Operations Management) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# Based on the CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses.

Admission Arrangements for Direct / Non-JUPAS Applicants

Applicants to this programme (admission code: 1006) will be considered for admission to first-year studies at the Department of Management Sciences. Students will enter a major (current major options: Business Analysis; Business Operations Management) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# Based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses.

Applicants seeking advanced standing entry can submit an application for the following programme:

  • BBA Business Analysis (admission code: 1186A)

119691_119653_campus2.jpg

Last updated Jan 2020

About the School

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels ... Read More

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels of excellence, promote innovation and nurture creativity with the aim to improve people's lives. In a city where East meets West, our vision is to become globally recognised for professional education, one that emphasises the mutual enrichment of different cultures and intellectual traditions, and for research that makes a real difference. Read less