Bachelor of Business Administration (Hons) in Marketing

At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

Our programme also focuses on understanding the nature of the business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.

The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context.

Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur.

Entry Requirements

Malaysian Students:

• Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR
• Pass IUMW Foundation Studies or equivalent; OR
• Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognized by the Malaysian Government; OR
• A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; OR
• Pass UEC with minimum of Grade B in at least five (5) subjects; OR
• Fulfill other entry requirements that are recognized by the University Senate; AND
• Must sit for IUMW English Placement Test

+Minimum three (3) credits in SPM are required for PTPTN application

International Students:

• Pass A-Level with 2 principal passes or equivalent, recognized by the Malaysian Government; AND
• Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 550; AND
• Must sit for IUMW English Placement Test

Programme Structure

Year 1

• Principles of Management
• Principles of Marketing
• Principles of Accounting
• Business Communication
• Business Mathematics
• Intro to Entrepreneurship
• Fundamentals of Finance
• Microeconomics
• Management Information System
• Organisational Behaviour
• Introductory Business Statistics
• Legal Environment of Business (Malaysian Environment)
• Tamadun Islam dan Tamadun Asia
• Bahasa Melayu Komunikasi 2 (International Student)
• Co-Curriculum 1

Year 2

• Macroeconomics
• Company Law
• Operation Management
• International Business
• Consumer and Buyer Behaviour
• Marketing Management
• Business Research Methods
• Human Resource Management
• Hubungan Etnik
• Pengajian Malaysia
• Co-Curriculum 2

Choose any FOUR (4) elective core

Business Modelling and Spreadsheet
Business Plan
Introduction to Entrepreneurial Behaviour
Organisational Theory and Design
Financial Management

Year 3

• Strategic Management
• Corporate Social Responsibility and Ethics
• International Marketing
• Marketing for Entrepreneurship
• Introduction to Project Management
• Brand Management
• Contemporary Issues in Marketing
• E-Marketing
• Marketing Promotion
• Retail Marketing
• Services Marketing
• Strategic Marketing

Choose any ONE (1)

Industrial Training
Business Project

English Module

Bachelor’s students are required to take an additional four (4) English modules. These modules are equipped to help bridge the gap for the students to comprehend and express themselves in speaking and writing.

They are specifically designed to meet the English Language learning needs of students. Students will be given a grade only and will not be counted in the Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).

• Semester 2: Academic English
• Semester 3: English For Technical Writing
• Semester 4: English Language For Integrated Skills
• Semester 5: Public Speaking

Fee Structure