Introduction
At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
Our programme also focuses on understanding the nature of the business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.
The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context.
Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur.
Entry Requirements
Malaysian Students:
Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR
Pass IUMW Foundation Studies or equivalent; OR
Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognized by the Malaysian Government; OR
A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; OR
Pass UEC with minimum of Grade B in at least five (5) subjects; OR
Fulfill other entry requirements that are recognized by the University Senate; AND
Must sit for IUMW English Placement Test
+Minimum three (3) credits in SPM are required for PTPTN application
International Students:
Pass A-Level with 2 principal passes or equivalent, recognized by the Malaysian Government; AND
Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 550; AND
Must sit for IUMW English Placement Test
Programme Structure
Year 1
Principles of Management
Principles of Marketing
Principles of Accounting
Business Communication
Business Mathematics
Intro to Entrepreneurship
Fundamentals of Finance
Microeconomics
Management Information System
Organisational Behaviour
Introductory Business Statistics
Legal Environment of Business (Malaysian Environment)
Tamadun Islam dan Tamadun Asia
Bahasa Melayu Komunikasi 2 (International Student)
Co-Curriculum 1
Contemporary Challenges – Making a Difference**
Year 2
Macroeconomics
Company Law
Operation Management
International Business
Consumer and Buyer Behaviour
Marketing Management
Business Research Methods
Human Resource Management
Hubungan Etnik
Pengajian Malaysia
Co-Curriculum 2
Changemakers – Creativity and Value Creation**
Choose any FOUR (4) elective*Business Modelling and Spreadsheet*Introduction to Entrepreneurial Behaviour*Marketing Management*Consumer and Buyer Behaviour*Organisational Theory and Design
Year 3
Strategic Management
Corporate Social Responsibility and Ethics
International Marketing
Marketing for Entrepreneurship
Introduction to Project Management
Brand Management
Contemporary Issues in Marketing
E-Marketing
Marketing Promotion
Retail Marketing
Services Marketing
Strategic Marketing
Leading and Developing People**
Business Project OR Industrial Training***
**Dual Award Module / Dual Award students only***Business Project compulsory for Dual Award students
English Module
Bachelor’s students are required to take an additional four (4) English modules. These modules are equipped to help bridge the gap for the students to comprehend and express themselves in speaking and writing.
They are specifically designed to meet the English Language learning needs of students. Students will be given a grade only and will not be counted in the Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).
Semester 2: Academic English
Semester 3: English For Technical Writing
Semester 4: English Language For Integrated Skills
Semester 5: Public Speaking
Fee Structure
Malaysian Student
International Student
1st Year (RM)
2nd Year (RM)
3rd Year (RM)
1st Year (RM)
2nd Year (RM)
3rd Year (RM)
19,968
13,876
13,876
22,980
16,320
16,320
