Bachelor of Business Administration (Honours) in Marketing

General

2 locations available

Program Description

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

Career prospects

Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as:

  • Advertising Manager
  • Sales Manager
  • Marketing Communication Manager
  • Marketing Executive
  • Promotion Executive
  • Academics

Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.

Academic advice

Each student will be assigned a College adviser who will assist the student in his/her academic studies. This includes advice on a plan of study such as the selection of courses for the coming semester as well as the student's academic performance. The assigned College advisers are available throughout the academic year for consultation and advice.

Last updated Jan 2018

About the School

?Universiti Tenaga Nasional (UNITEN) is a unique institution, providing both academic programmes within our two campuses, Putrajaya Campus and Muadzam Shah Campus??.? Our programmes are focused on Eng ... Read More

?Universiti Tenaga Nasional (UNITEN) is a unique institution, providing both academic programmes within our two campuses, Putrajaya Campus and Muadzam Shah Campus??.? Our programmes are focused on Engineering, Information Technology, Business Management and related areas. ??UNITEN not only prepare its graduates to become knowledgeable and competent p????rofessionals, but also t?o develop them as well-rounded individuals with broad intellectual outlook.? ?? Read less
Shah Alam , George Town + 1 More Less