As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.
Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as:
- Advertising Manager
- Sales Manager
- Marketing Communication Manager
- Marketing Executive
- Promotion Executive
Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.
Each student will be assigned a College adviser who will assist the student in his/her academic studies. This includes advice on a plan of study such as the selection of courses for the coming semester as well as the student's academic performance. The assigned College advisers are available throughout the academic year for consultation and advice.
Program taught in: