Bachelor of Business Administration (Honours) in Culture, Creativity, and Management

The general aim of the Bachelor of Business Administration (Honours) in Culture, Creativity, and Management degree programme is to equip students with a solid foundation in principles of business management and prepare them for future careers in the art and design fields within the cultural industries. Graduates are in a strong position to gain employment with private and public companies in Hong Kong, mainland China, or abroad, and also in many government departments. They may be employed by cultural enterprises, tourism organizations, entertainment enterprises, heritage groups, consulting companies, private and public corporations, and government agencies.

Specifically, the objectives of the programme are:

  • To deepen the students' understanding of the increasingly global nature of cultural management within the artistic and creative context and under the contemporary social, political, and economic environments;
  • To build up students' in-depth knowledge of business ethics and good corporate- governance;
  • To equip students with information technology skills required for today’s business world;
  • To train students on oral and written communication techniques, both in Chinese and English, and interpersonal skills that are necessary for effective management;
  • To develop students' ability in interpersonal, communication, and presentation skills;
  • To strengthen students' understanding of the core principles of management with specific focus on the knowledge of cultural industries;
  • To impart to students the fundamental knowledge related to the key fields of study in cultural and creative industries;
  • To build up students' knowledge of the cultural industry markets and the fundamental ingredients in business administration;
  • To help students in learning fundamental policy, development and management decision-making, as well as capital investment decisions; and
  • To train students on the valuation of a cultural industrial programme or organization for development or regeneration



The BBA (Hons) in Culture, Creativity, and Management is a four-year full-time degree programme. In addition to the courses of the main discipline, students are required to take supporting, interdisciplinary, General Education (GE) Courses and the Whole Person Education Experiential Learning Modules (WPEX) of their own choice. In the final year of the study, students have to take individual final year projects, in which they can gain in-depth knowledge, basic research techniques, and training in writing theses.

Students are required to complete 132 units within the curriculum structure as follows:


In addition to satisfying the 12-unit requirement of major elective courses, students are encouraged to use their free elective units to take more major electives based on their interests in different areas of specialization for future development.

The availability of major elective courses each semester is subject to minor changes and adjustments depending on staff availability.

General Education Programme

All students should complete 48 units of General Education (GE) Courses to fulfill the graduation requirements. The GE Programme consists of (a) 32 units of GE Core (GEC) Courses, (b) 12 units of GE Distribution (GED) Courses, and (c) 4 units of Whole Person Education Experiential Learning Modules (WPEX).

Free Elective Courses

The 24 units of Free Electives could be used by students to (a) spend a semester abroad; (b) take a minor or (c) take more courses offered by Divisions and teaching units.

*For more details, please refer to

Career Prospects

CCM graduates have been employed by a variety of enterprises in the media, tourism, advertising, and commercial sectors, and in positions ranging from Project Executives, Sales Executives, to Assistants in Creative Industries organizations that specialize in marketing, media, exhibition, travel, as well as promotion. They could also work as Event Assistant, Management Trainee, Graduate Trainee, Assistant Museum Curator, Public Relations and Marketing Assistant Coordinator, and so on.

Upon graduation, CCM students can further their studies in postgraduate programmes in Hong Kong, Macau, mainland China, and overseas, such as US, UK, Australia or other European countries. Some of the available programmes include marketing studies, design, visual arts culture, business administration, international business, tourism management, city planning and administration, cultural heritage and sustainable development, as well as Chinese studies or languages.

Further Study

Graduates are also encouraged to pursue their postgraduate studies in Hong Kong or abroad. The curriculum of the programme meets international standards. In addition, using international and popular textbooks for our courses and conducting the lectures in English help students gain an advantage in pursuing further studies.


Program taught in:

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This course is Campus based
Start Date
Aug. 2019
4 years
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Aug. 2019
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