Bachelor of Business Administration (General Business)


Program Description

The School of Business Administration (SBA) includes programs in accounting, business administration, finance, management, entrepreneurship, marketing, and sports management, including the online MBA. At MSU, you’ll have the opportunity to study and conduct research with top-notch faculty members who have a wealth of professional and academic experience. You’ll gain not only the knowledge but also the practical skills to enter a wide range of careers.

You are more than a number at MSU. The SBA has an average class size of 18 students. This ensures you will receive personal, one-on-one attention from faculty members who know you by name. In addition, you'll have access to the Student Services Center for help with selecting the right courses to take, finding internship and research fellowship opportunities, accessing learning resources and much more.

Career Success

A degree from the School of Business Administration will prepare you for a wide range of careers with good earning potential and room for growth. Average salaries for degree fields from the school include:

  • Accounting, $41,000
  • Finance, $37,500
  • Management, $31,000
  • Marketing, $35,500

Information provided by the School of Business Administration, June 2017

General Business

Morehead State's Bachelor of Business Administration will give you the skills to be successful in many facets of a business. In addition to general business, we offer a number of degree options to allow you to specialize your education to suit your interests. You can choose from a number of options to customize your degree with a wide range of courses from all areas in the School of Business Administration.


In addition to general business, you can also choose from the following options in business:

  • Business Information Technology Education
  • Management
  • Marketing
  • Small Business Management & Entrepreneurship

Online Option

The online completer option is available to students pursuing degrees in accounting, general business, or small business management & entrepreneurship. Upper-level courses for these degrees may be completed online for students who have already completed the pre-business core requirements. The online option allows you to finish the last two years of classes online.

The program is also ideal for students who have completed their general education and business prerequisite courses at MSU, through Kentucky Community & Technical College System (KCTCS) or any regionally accredited college or university. However, these prospective students should speak with one of our advisors prior to making the decision to transfer in order to ensure that requirements are met. To talk to an advisor, email

Program Requirements

All students, including transfer students from declared majors within the university and transfer students from other academic institutions, are classified as pre-business majors until admitted into the business program. Pre-business majors will be admitted to the AAB program after completion of the pre-business core course sequence and attainment of an overall cumulative GPA of at least 2.25 (on a 4.0 scale) for all courses completed at and transferred to MSU.

Career Opportunities

Graduates of this program pursue careers in management, sales, insurance, real estate, human resource management and more.

MSU's Career Services offers career planning, interview and resume preparation assistance, internship placement, and services to help you find a job after you graduate.

Last updated Apr 2019

Keystone Scholarship

Discover the options our scholarship can give you

About the School

Morehead State University (MSU) is a comprehensive public university with robust undergraduate and graduate programs, emerging doctoral programs, and an emphasis on regional engagement. MSU aspires to ... Read More

Morehead State University (MSU) is a comprehensive public university with robust undergraduate and graduate programs, emerging doctoral programs, and an emphasis on regional engagement. MSU aspires to be the best public regional university in the South through prioritizing student success; outcomes; academic excellence; and rankings, reputation, and regional responsiveness. Read less


AACSB Accredited