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Westcliff Business Degree (Bachelor of Business – BBA) program, whether taught via online or hybrid platform, leads undergraduate students to the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology. Equally important, we teach business from a global perspective. Our curriculum focuses on companies based both in the U.S. and abroad. Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives. Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to a Westcliff Business Degree (Bachelor of Business BBA) degree. The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.
BBA Program Objectives
Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end, we strive to realize the following set of program objectives for all our undergraduate Business Majors. The Bachelor of Business Administration encourages students to achieve the following educational objectives:
Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management.
Apply and demonstrate oral and written communication skills.
Utilize current information technology to support business decision-making.
Illustrate the value of diversity when developing a global perspective.
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
Employ a sense of ethics and values which can be applied in a personal and professional environment.
Required Business Courses
In addition to completing 60 credit hours of general education courses, the students must complete 60 credit hours of the following business courses:
BUS 300 Foundations of Business
BUS 305 Principles of Accounting
BUS 310 Concepts of Microeconomics
BUS 311 Concepts of Macroeconomics
BUS 315 Introduction to Business Writing
BUS 317 Introduction to Business Law
BUS 320 Foundations of Statistics
BUS 323 Introduction to Organizational Behavior
BUS 325 Introduction to Leadership
BUS 330 Principles of Marketing
BUS 334 Essentials of Corporate Finance
BUS 340 Introduction to Information System
BUS 345 Fundamentals of Decision Making
BUS 349 Foundations in Operations Management
BUS 350 Introduction to Sales Management
BUS 355 The Essentials of Entrepreneurship
BUS 367 The Necessities of International Marketing & Culture
BUS 385 Principles of Advertising
BUS 387 Introduction to Business Research
BUS 390 Development of Business Strategy
Total 120 credit hours Transfer credit hours accepted based on approval
General Education Courses For BBA
The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students. A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses or only the business-oriented courses. In any option, 54 of the 60 general education credit hours must have academic content.
General Education Description
The General Education courses at Westcliff are structured to provide a coherent, integrated introduction to the breadth of knowledge students will need to help them develop intellectual skills that will enhance their professional, civic, and personal life for years to come. Students will learn how to analyze the world around them from different perspectives, how to communicate their ideas and understand the ideas of others, how to solve problems, and how to apply their knowledge to real-world projects.
Interview with the Admissions Committee
High school diploma or equivalent (G.E.D.)
Personal statement of professional goals
Letters of recommendation from 2 professional sources