The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is to prepare students for positions of leadership in the business, professional and public sectors of a global economy. Additionally, it provides instruction of the highest quality that serves as a model for other universities interested in developing a globally focused business program. AUI maintains a highly qualified faculty who are committed to teaching excellence and keeping abreast of new developments through scholarly research and direct involvement with business and economic community.

Undergraduate instruction in business is consistent with modern management education principles and serves the objectives of the nation, which include rapid economic growth, social justice, political and economic freedom, and international cooperation. The BBA program provides a broad education and general exposure to the complex relationships between government, business and consumers. In upper-level studies, students receive a concentrated education in the following specialized areas: finance, management, marketing, and international business.

BBA Degree Program Concentrations

For the degree of Bachelor of Business Administration (BBA), one of the following concentrations may be selected:

  • Finance
  • Marketing
  • Management
  • International Business
Program taught in:
  • English (US)

See 6 more programs offered by Al Akhawayn University (in Ifrane) »

Last updated December 18, 2018
This course is Campus based
Start Date
Aug 2020
3 - 5 years
2,100 MAD
Price/credit for Moroccan students; 3200 MAD for international students
By locations
By date
Start Date
Aug 2020
End Date
Application deadline

Aug 2020

Application deadline
End Date

Al Akhawayn Institutional Video

Excellence and Identity at Al Akhawayn University at School of Business Administration