Bachelor of Business Administration (BBA)

General

Program Description

About

The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is to prepare students for positions of leadership in the business, professional and public sectors of a global economy. Additionally, it provides instruction of the highest quality that serves as a model for other universities interested in developing a globally focused business program. AUI maintains a highly qualified faculty who are committed to teaching excellence and keeping abreast of new developments through scholarly research and direct involvement with business and economic community.

Undergraduate instruction in business is consistent with modern management education principles and serves the objectives of the nation, which include rapid economic growth, social justice, political and economic freedom, and international cooperation. The BBA program provides a broad education and general exposure to the complex relationships between government, business and consumers. In upper-level studies, students receive a concentrated education in the following specialized areas: finance, management, marketing, and international business.

BBA Degree Program Concentrations

For the degree of Bachelor of Business Administration (BBA), one of the following concentrations may be selected:

  • Finance
  • Marketing
  • Management
  • International Business
Last updated Dec 2018

About the School

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at ... Read More

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at an affordable price on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains. Read less