Bachelor of Business Administration (BBA)


Read more about this program on the school's website

Program Description

The Bachelor of Business Administration (BBA) degree is designed to provide students with a broad knowledge in a variety of core business subjects. NUCB provides an innovative, international program jointly held with the Management & International Studies Faculties that will help you develop the necessary business acumen to help launch your career.

Studying Business Administration at NUCB will allow you to develop your skills in accounting, management, ethics, management, marketing, and strategy, all of which are key competencies you'll need to succeed in today's dynamic global business environment.

With a degree in general business, students are not limited to a singular area of expertise. Graduates can expect careers in the banking and financial sectors, consultancy, human resources and marketing roles. It can also give you the skills to create your own business, or to take on business and management roles within more creative industries. Employment opportunities are limited only by your knowledge, experience, and ambition.

In today's globalized world, where competition among businesses is at an all-time high, there are very few careers in which a comprehensive knowledge of business isn't admired.

The best graduates can expect to be placed in various challenging roles to make use of their skills at being equally talented at managing numbers as they are at managing people - they're leaders, strategic thinkers, creative problem solvers, and innovators.

Furthermore, this degree also prepares candidates to apply for a master’s program further in their career after gaining much-needed work experience.

Internationally accredited

NUCB is one of 817 business schools in 53 countries and territories that have earned AACSB Accreditation. There are only three other schools in Japan that also have AACSB.

AACSB-accredited schools have better programs, better faculty, better students with higher overall GPAs, more international students, more employers that recruit from them, and graduates that receive better salaries.

Active learning

NUCB is renowned as a pioneer of implementing active learning methods. This innovative participant led learning method is in contrast to the traditional one-way faculty-led mode of instruction and engages students in activities such as discussions, group work, and presentations.

Studies have proven that when students engage in activities it promotes increased content knowledge and higher order thinking skills such as critical thinking and analysis as well as positive attitudes towards learning in comparison to traditional lecture-based delivery.

A truly international campus

In 2017, NUCB received 103 international exchange students from 32 countries around the world. In 2018, NUCB ranked 1st in Central Japan in the Times Higher Education World University Rankings for "Internationality". This category ranks universities that have a supportive and inclusive university environment full of talent from across the world.

Learn from the best

Almost 80% of our faculty have obtained a doctorate degree from top institutions around the world including Harvard, MIT, and London Business School to name a few. In addition, we adhere to the strict standards set by the education boards of AACSB and AMBA in that our faculty must also possess significant work experience related to their field and make a continuous impact in the academic world.


  • Strategic Thinking
  • Financial Analysis
  • Behavioral Economics
  • Managerial Accounting & Control
  • Corporate Finance
  • International M&A Strategy
  • Technology & Operations Management
  • Competing in Emerging Markets
  • Business Analysis
  • Managerial Economics
  • Managing in New Asia
  • Marketing Management
  • New Age Marketing
  • Business Model Innovation
  • Service Design
  • Consumer Behavior
  • Business Plan
  • Design Thinking
  • Strategy for Competitive Advantage
  • Innovation Management
  • Innovation & Creative Thinking
  • International Entrepreneurship
  • Leadership Development
  • Leadership & Organizational Behavior
  • Business Ethics & Corporate Governance
  • Entrepreneurship and Family Business
  • Risk Management and Sustainability
  • Human Resources Management
  • Managing Multinational Corporations
  • Strategic Change Management
  • Enterprise Turnaround Strategy
Last updated Oct 2020

About the School

Nestled in the heart of East Asia, Japan consists of four major islands with a population of over 126 million. Known for its advanced education, Japan has the highest number of Nobel prize winners of ... Read More

Nestled in the heart of East Asia, Japan consists of four major islands with a population of over 126 million. Known for its advanced education, Japan has the highest number of Nobel prize winners of any Asian country, and the second highest of any country since 2000. Japan is the third largest national economy in the world, with Greater Nagoya, the center of manufacturing craftsmanship, producing nearly 1% of world GDP annually. As the third-largest city in Japan, Nagoya is located between Tokyo and Kyoto and is well known for its close proximity to numerous natural scenic and tourist attractions and is a great place both to study and to enjoy your time in Japan. Read less