Bachelor of Business Administration (BBA) in Marketing Management

General

Program Description

The BBA in Marketing Management comprises compulsory modules and elective modules.

This degree consists of 20 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • BC101 - Business Communication 1 (20 credits)
  • BL101 - Business Law 1 (20 credits)
  • BM101 - Business Management 1 (20 credits)
  • BS101 - Business Statistics 1 (20 credits)
  • ECO101 - Economics 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • ECO201 - Economics 2 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • MC201 - Marketing Communications 2 (20 credits)
  • Elective (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM303 - Financial Management 3 (20 credits)
  • IAM301 - International and Africa Marketing 3 (20 credits)
  • MRT301 - Marketing Research: Theory 3 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)
  • Elective (20 credits)

Elective modules

You will need to select two of the following:

  • BM001 - Brand Management (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • SPM001 - Sponsorship Management (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)

The BBA in Marketing Management will be offered at level 7 of the NQF (HEQF aligned) and will consist of 400 credits.

The BBA in Marketing Management can be completed within a minimum of three years of full-time study or within four years of part-time study. The BBA in Marketing Management must be completed within eight years.

Articulation from the Diploma in Marketing Management to the BBA in Marketing Management

Admission Criteria

Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation of the Diploma in Marketing Management to the new BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in four years.

Compulsory modules

  • BL101 - Business Law 1 (20 credits)
  • BS101 - Business Statistics 1 (20 credits)
  • ECO201 - Economics 2 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM303 - Financial Management 3 (20 credits)
  • MRT301 - Marketing Research: Theory 3 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)

*Students who have completed Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective.

Electives

You will need to select two modules from the list below. No credits will be granted for electives completed on the Diploma in Marketing Management.

  • BM001 - Brand Management (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • SPM001 - Sponsorship Management (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)

Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management

Admission criteria

Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing.

The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of five compulsory modules and two electives.

The articulation must be completed in four years.

Compulsory modules

  • BM202 - Business Management 2 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM101 - Financial Management 1 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)

Electives

You will need to select two of the following:

  • BM001 - Brand Management (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • SPM001 - Sponsorship Management (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)
Last updated Feb 2018

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About the School

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to ... Read More

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to orientate a business Read less