Bachelor of Business Administration (BBA) - Specialization International Business
Swiss UMEF (University of Applied Sciences Institute)
Key Information
Campus location
Geneva, Switzerland
Languages
English, French
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
CHF 17,900 / per year *
Application deadline
Request info
Earliest start date
Request info
* tuition fee
Accredited School
SWISS UMEF is the first private higher education Institution in Geneva to have institutional accreditation by the highest federal accreditation authority in Switzerland.
Introduction
This program covers the area of management, strategic management, economics, the complex international environment in which business operates, and the impact of this environment on the business world.
Students analyze the functionality of regional and international commerce and identify the causes of imbalances in international trade.
Objectives:
The program has been designed so that the student should be capable of understanding the basic functions of international business management, and acquire the tools to analyze the impact of culture, physical environment, technology, institutions, and government on the internalization of business.
Internship:
The internship included in your program will give you practical experience and the opportunity to apply real working situations the knowledge acquired in class.
Program Outcome
Learning outcomes:
- Recognize the key functions of international business
- Analyse and synthesize the financial decision-making process using statistical and quantitative analytical tools.
- Implement effective communication skills in a business management environment, especially with regard to a cross-cultural environment.
- Attribute the impact of international culture and diversity as well as the interrelationship between various external factors on business practices.
- Apply the principles of business ethics and international corporate responsibility.
- Generate an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
Curriculum
First Year 60 crédits (ECTS)
- Rhetoric and Composition
- Financial Mathematics
- Introduction to Marketing
- Introduction to Management
- Digital Marketing
- Critical Thinking
- Statistics Applied to Business
- Economics
- Financial Accounting
- Human Resource Management
- Artificial Intelligence
- Business Law
Second Year 60 crédits (ECTS)
- Managerial Accounting
- Communication Strategy
- Global Marketing
- Corporate Finance
- Business Negotiation
- Organizational Behaviour
- Project Management and Decision-Making
- Marketing of Luxury Products
- Business Policy and Strategy
- Geopolitics and Geo-Economics
- Sustainable Development
- Thesis Methodology
Third Year specialisation 60 crédits (ECTS)
- Risk Management
- Purchasing and Supply Chain
- Leadership and Team Building
- International Management
- International Business
- Total Quality Management
- Import & Export Procedures
- Transport facilities
- International Economics
- World Trade Organization (WTO)
- International Value Chains
- Dissertation or Internship
Career Opportunities
This program prepares the student for employment in a multinational company (international mobility), as well as in the public sector (in a Ministry of Commerce or Foreign Affairs, as well as in ONG) with the perspective of a position of project manager, negotiator, director or in charge of international projects.