Bachelor of Business (Hons) Marketing

General

Program Description

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others.

This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.

Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving.

Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Programme Details

  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester

Why Business @ HELP?

  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board
  • ..and many more

Entry Requirements

Applicants must have one of the following Entry requirements:

  • HELP Foundation in Arts / Foundation in Science Minimum CGPA score of 2.0 out of 4.0
  • HELP Diploma in Business Minimum CGPA score of 2.0 out of 4.0
  • STPM 2 C’s**
  • A-Level 2 passes
  • Senior Middle 3 (UEC) 5 B’s***
  • CPU 5 passes with a minimum average of 50%
  • Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification
** The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
*** Please refer to the Faculty of Business,
Economics and Accounting on the Mathematics and English requirement.

Intakes

January, March*, May, August, October* (*this intake is only applicable for those entering the programme without being granted any exemptions)

Last updated Apr 2020

About the School

Since 1986 we have grown steadily and sturdily. We have sustained our student number and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incub ... Read More

Since 1986 we have grown steadily and sturdily. We have sustained our student number and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for their first job graduate school, to prepare students for their subsequent career and to prepare students for a fulfilling and productive life. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read less