Bachelor of Business (Convention and Event Management)

Bachelor of Business (Convention and Event Management) offers you the opportunity to enter the exciting world of event management, a sector that has matured in recent years in Australia and is increasingly playing a significant role in the creation of working business profiles, public relations campaigns and employee professional development.

Program and product launches, conferences, exhibitions and various other business-related and social events all fall within the event managers’ role.

Festivals themselves are also a growth market, as more and more communities are realising the potential for income represented by events held in their town or locality. ‘Business tourism’ or ‘business events’ implies meetings, incentive travel, convention and exhibition industries, the most significant portion of which is the meetings industry, a multi-billion dollar enterprise worldwide.

Offered in: Perth

Career paths

Small Business Entrepreneur, Banquet Sales Co-ordinator, Corporate Hospitality Supervisor, Consultant to the Events Industry, Function Co-ordinator, Special Events Manager, Destination Marketing Specialist, Wedding Planner, Professional Conference Organiser, Marketing Manager – Events, Arts & Festival Management.

Program structure

STAGE 1: ON-CAMPUS (6 MONTHS)

  • Communication
  • Accounting Principles and Practices
  • Introduction to Tourism, Convention and Event Management
  • Food and Beverage Service
  • The Event Experience
  • Convention & Event Planning and Operations
  • Event Concepts, Scope and Objectives

STAGE 2: PROFESSIONAL EXPERIENCE 1 (6 MONTHS)

  • Professional Experience 1 (Practical)
  • Professional Experience 1 (Theory)

STAGE 3: ON CAMPUS (6 MONTHS)

  • Exhibitions
  • Convention and Event Design
  • Human Resource Management
  • Introduction to Marketing
  • Hospitality Financial Management
  • Economic Principles
  • Media Management, Sponsorship and Evaluation

STAGE 4: PROFESSIONAL EXPERIENCE 2 (6 MONTHS)

  • Professional Experience 1 (Practical)
  • Professional Experience 2 (Theory)

STAGE 5: ON CAMPUS (12 MONTHS)

  • Strategic Management
  • Entrepreneurship and Business Management
  • Risk Management
  • Destination Branding and Marketing
  • Business Law for Tourism and Events
  • Major Events and Tourism
  • Ethical Management for Tourism and Events
  • Creative Thinking and Innovation

PROFESSIONAL EXPERIENCE (2 x 6 months)

Apply the skills and techniques learned on-campus during your course of study in a real hospitality business. With assistance from Le Cordon Bleu’s Career Services team, your work-based learning experiences will become the foundation for an exciting career in the hospitality industry.

Key information

Duration: 3 Years (Full-Time)
Tuition fees: AUD$78,734
Age:
18
English proficiency: 6.0 Academic IELTS with no band score below 5.5.
Entry requirements: Satisfactory completion of Australian Year 12 or equivalent interstate/overseas secondary education is required. Applicants must be 18 years of age when the course commences.

Program taught in:
English
This course is
Start Date
Jan. 2019
Duration
3 years
Full-time
Price
78,734 AUD
Deadline
By locations
By date
Start Date
Jan. 2019
End Date
Application deadline

Jan. 2019

Location
Application deadline
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