Bachelor of Business (BBus) in Marketing

General

Program Description

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From billboards to social media, marketing messages are everywhere. In this course, you will learn to understand market trends and develop sustainable competitive strategies for products and services.

You’ll explore consumer behavior, marketing communications, international marketing, marketing research and analysis, and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.

Tuition Fee:

AED 172,200 (VAT Inclusive)

Duration:

3 YRS with the option to fast-track (6 trimesters)

Qualification:

Bachelor of Business

Recommended double majors

  • Finance
  • Management

Professional recognition

This course is recognized by the Australian Marketing Institute (AMI).

Career opportunities

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer
Last updated Aug 2020

About the School

Murdoch University Dubai is a core branch of Murdoch University, which is based in Perth, Western Australia. Our vibrant campus in Dubai caters to the area's growing demand for skilled professionals a ... Read More

Murdoch University Dubai is a core branch of Murdoch University, which is based in Perth, Western Australia. Our vibrant campus in Dubai caters to the area's growing demand for skilled professionals across a range of industries. All courses follow the same academic requirements as the courses offered in Australia, taught by highly qualified international lecturers. The degrees awarded are issued from Australia and are exactly the same as the ones conferred on campus in Australia. Read less