From billboards to social media, marketing messages are everywhere. In this course, you will learn to understand market trends and develop sustainable competitive strategies for products and services.
You’ll explore consumer behavior, marketing communications, international marketing, marketing research and analysis, and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.
AED 172,200 (VAT Inclusive)
3 YRS with the option to fast-track (6 trimesters)
Bachelor of Business
Recommended double majors
This course is recognized by the Australian Marketing Institute (AMI).
- Account Manager or Consultant
- Product or Brand Manager
- Market Research Analyst
- Sales and Marketing Manager
- Digital Marketer
About the School
Murdoch University Dubai is a core branch of Murdoch University, which is based in Perth, Western Australia. Our vibrant campus in Dubai caters to the area's growing demand for skilled professionals a ... Read More