Bachelor of Arts in Visual Communication Arts

Franklin University Switzerland

Program Description

Bachelor of Arts in Visual Communication Arts

Franklin University Switzerland

Take informed communication beyond language

The Visual Communication Arts degree programs offer an interdisciplinary course of study, encompassing the fine arts, graphic design, illustration, and photography, as well as courses from Communication and Media Studies, Comparative Literary and Cultural Studies, and film studies. It focuses on communication and creativity as fundamental elements of human expression and encourages students to think critically about creative expressions within the context of and across cultures, ethnicities, race, and gender.



In the Visual Communication majors, students engage in the evolving field of fashion studies, exploring fashion as practice, theory, object, image, and text. It focuses on studying fashion within the liberal arts curriculum, in terms of its histories, identities, and cultures in the contemporary world.

The program prepares students for entry-level positions in careers of fashion re-search, including archives, museums, galleries, media, consulting, and the publishing sector; or retailing, distribution, and design. Students may also choose to pursue design careers or advanced research of fashion towards an MA or PhD degree.

Visual Communication Arts with an Emphasis in Fashion Studies Major Requirements

Required Courses (9 Credits) AHT 102 Introduction to Art History and Visual Culture I: Antiquity to Early Renaissance
AHT 103 Introduction to Art History and Visual Culture II: High Renaissance to Contemporary Art
STA 104 Introduction to Fashion Studies Major Electives (6 Credits) Two of the following:

STA 105 Introduction to Sculpture
STA 106 Introduction to Printmaking
STA 107 Introduction to Digital Photography
STA 111 Introduction to Drawing
STA 115 Introductory Painting
STA 125 Basic Design
STA 220 Heads and Bodies: the Human Head and Proportions in Art History, Theory and Practice
VCA 120T Documentary and Street Photography on Location Upper-level Courses (6 Credits) Two of the following, with at least one at the 300-level:

AHT 216 Introduction to the History of Photography
AHT 362 Visual Semiotics: Signs and Symbols in Art, Architecture, Film, and Fashion
CLCS 200 Gender and Sexuality in a Global Context
CLCS 300 (Re)Defining Masculinity
CLCS 340 Fashion and Popular Culture
COM 225T Technologized Bodies: Mobile ICTs in the City
COM 230T Communication, Fashion, and the Formation of Taste
COM 295 Media Consumption, Fashion, and Identity Electives (9 Credits) Three of the following, with at least one at the 300-level:

BUS 285 Integrated Marketing Communications
BUS 286 Product and Services Management
BUS 374 Corporate Branding
BUS 385 Consumer Behavior in International Marketing
CLCS 200 Gender and Sexuality in a Global Context
CLCS 220 Inventing the Past: The Uses of Memory in a Changing World
CLCS 310 The Culture of Cities
CLCS 371 Law and Culture
COM 201 Fundamentals of Media Studies and Criticism
COM 202 Fundamentals of Interpersonal Communication
COM 220T Symbolizing Scottish Folk
COM 295 Media Consumption, Fashion, and Identity
COM 300 History of Mediated Communication
COM 301 Globalization and Media
COM 302 Intercultural Communication: Theory, Research, and Practice
COM 320 The Art of Persuasion: Social Influence in Theory and Practice
COM 327 Producing Digital Media: Communication and Media in Practice
COM 352 Environmental Discourses
COM 370 Topics in Communication and Media Studies
FRE 374 Introduction to French Cinema
FRE 376 French Cinema: The New Wave
GER 373 German Film as Medium of Culture
ITA 373 Italian Film and Society
ITA 374 Italian Cinema
ITA 375 Italian Film Adaptation: From the Page to the Screen
LIT 243 On Being Human

or any AHT course Technical component (9 Credits) To complete the fashion design studio/technical component, students may take courses offered at Franklin during the summer session, for example:

COM 295 Media Consumption, Fashion, and Identity
STA 279 The Video Essay and Photography on Location in Europe
STA 279 The Video Essay and Photography on Location in Europe

Alternatively, this requirement may be fulfilled during a semester abroad, for example at Franklin's partner institution Lasell College. Students may also choose their own institution in consultation with their major advisor to fulfill this requirement in a semester abroad or a series of technical courses. Depending on the students interests, technical classes may include pattern drafting/making, sewing techniques, knitting, draping, textiles, etc. Senior Capstone (3 Credits) One of the following:

VCA 495 Senior Project in Visual Communication Arts
VCA 497 Visual Communication Arts Internship
VCA 499 Visual Communication Arts Thesis

Visual Communication Arts with an Emphasis in Studio Art Major Requirements

Required Courses (9 Credits) AHT 102 Introduction to Art History and Visual Culture I: Antiquity to Early Renaissance
AHT 103 Introduction to Art History and Visual Culture II: High Renaissance to Contemporary Art
COM 105 Introduction to Communication and Media Studies 100-Level Courses (6 Credits) Two of the following:

STA 105 Introduction to Sculpture
STA 106 Introduction to Printmaking
STA 107 Introduction to Digital Photography
STA 111 Introduction to Drawing
STA 115 Introductory Painting
STA 125 Basic Design
VCA 120T Documentary and Street Photography on Location 200-Level Courses (9 Credits) Three of the following:

STA 200 Computer Graphics in Advertising
STA 205 Intermediate Sculpture
STA 206 Intermediate Printmaking
STA 207 Intermediate Digital Photography
STA 211 Intermediate Drawing
STA 215 Intermediate Painting
STA 220 Heads and Bodies: the Human Head and Proportions in Art History, Theory and Practice
STA 235 Sustainability and the Studio
STA 275T Studies in Ceramics: Umbria
STA 280T Adventures in Printmaking: Northern and Central Italy Upper-Level Courses (6 Credits) Two of the following:

STA 300 Computer Graphics in Advertising, Advanced
STA 305 Higher Sculpture
STA 306 Advanced Printmaking
STA 307 Advanced Digital Photography
STA 311 Advanced Drawing
STA 315 Higher Painting
STA 330T Umbria: A Warm Refuge for Inspiration: Art, Music and Life in Umbria, the Heart
of Italy
STA 331T Umbria: Sustaining Art in the Heart of Italy
VCA 370 Topics in Visual Communication Arts
Major Electives (9 Credits) Three of the following, with at least one at the 300-level:

BUS 285 Integrated Marketing Communications
BUS 374 Corporate Branding
CLCS 200 Gender and Sexuality in a Global Context
CLCS 220 Inventing the Past: The Uses of Memory in a Changing World
CLCS 230 Science / Fiction: Envisioning the Possible
CLCS 235T Greek Civilizations and Their Discontents
CLCS 245 Critical Approaches to the Graphic Novel: Justice in the Gutter
CLCS 250 Ecocritical Approaches to Film
CLCS 300 (Re)Defining Masculinity
CLCS 310 The Culture of Cities
CLCS 340 Fashion and Popular Culture
CLCS 350 Culture and Human Rights
CLCS 360 Critical Race Studies in a Global Context
CLCS 371 Law and Culture
CLCS 372 Tales of Catastrophe
COM 201 Fundamentals of Media Studies and Criticism
COM 202 Fundamentals of Interpersonal Communication
COM 225T Technologized Bodies: Mobile ICTs in the City
COM 230T Communication, Fashion, and the Formation of Taste
COM 295 Media Consumption, Fashion, and Identity
COM 300 History of Mediated Communication
COM 301 Globalization and Media
COM 302 Intercultural Communication: Theory, Research, and Practice
COM 320 The Art of Persuasion: Social Influence in Theory and Practice
COM 327 Producing Digital Media: Communication and Media in Practice
COM 347 Organizational Communication
COM 352 Environmental Discourses
COM 370 Topics in Communication and Media Studies
FRE 374 Introduction to French Cinema
FRE 376 French Cinema: The New Wave
GER 373 German Film as Medium of Culture
ITA 373 Italian Film and Society
ITA 374 Italian Cinema
ITA 375 Italian Film Adaptation: From the Page to the Screen
LC 110 Reading Cultures: Approaches to Cultural Studies
LIT 243 On Being Human

or any AHT course Senior Capstone (3 Credits) One of the following:

VCA 495 Senior Project in Visual Communication Arts
VCA 497 Visual Communication Arts Internship
VCA 499 Visual Communication Arts Thesis
*All Bachelor of Arts degrees require a total of 120 credits consisting of Core Requirements, Major Requirements, and General Elective courses. Prerequisites may be required for courses outside of the major.

Admission Criteria

Undergraduate admission to Franklin University Switzerland is selective, competitive and based primarily on the following:

  • High School Record
<li> Personal Recommendations</li> <li> SAT I or ACT Scores</li>


By the time you start your application, you are expected to have completed a solid university preparatory program. We recommend a program that includes four years of English grammar, composition and literature; three years of a foreign language; three years of history; three years of mathematics, and two years of science. Course work in areas such as art, computer science, and music is also recommended.

This school offers programs in:
  • English

Cost & Fees

  • US Nationals / Permanent Residents and Canadian Nationals
    Academic Tuition Includes Academic Travel (Required, two weeks each semester): $40,800 per year
  • All Other Nationalities
    Academic Tuition Includes Academic Travel(Required, two weeks each semester): CHF 49,100 per year


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 20, 2018
Duration
Duration
4 years
Full time
Price
Price
Information
Deadline
June 15, 2018
Locations
Switzerland - Sorengo
Start date: Aug. 20, 2018
Application deadline June 15, 2018
End date Request Info
Dates
Aug. 20, 2018
Switzerland - Sorengo
Application deadline June 15, 2018
End date Request Info