Bachelor of Arts in Professional Communication

General

Program Description

Overview

The BA in Professional Communication is an undergraduate degree completion program (years' three and four) that examines language, media, culture, and technology. The program balances the best of academic education, professional experience, and practical skills, and combines a comprehensive overview of communications as an academic field with a selection of courses in professional writing, public relations, journalism, public speaking, organizational communication and new media. Graduates will be able to understand the fundamental concepts, tools, processes, and techniques in communication and will have developed interpersonal teamwork and leadership skills. This program is delivered in two formats:

1) as a four-term, 12-month on-campus, accelerated model (combines years' three and four into an intensive 12 months)

2) as a 24–month blended model (incorporating two short on-campus residencies)

Both delivery models offer 60 credits of coursework and are equivalent to years' three and four of the BA, enabling successful students to graduate with a four-year BA degree from Royal Roads University.

Who It’s For

This program prepares students for careers in public relations, advertising, marketing, journalism, and corporate, technical, or web-based communication. It is best suited to those who have completed at least two years (60 credits) of appropriate post-secondary education at a university, in a university-transfer program, or a post-secondary diploma program, often in the form of an associate of arts diploma or degree. Applicants who do not have the formal academic education and who are lacking the 60 credits to qualify for admission may be assessed on the basis of both their formal education or career experience in accordance with the Flexible Admission Policy.

Courses

  • COMM300: Foundations of Professional Communication
  • COMM310: Communication Theory
  • COMM320: Professional Written Communication
  • COMM325: Public Speaking and Presentation Skills
  • COMM329: Historical and Conceptual Foundations of Digital Communication
  • COMM330: Advanced Digital Communication
  • COMM350: Interpersonal Communication Across Cultures
  • COMM352: Public Persuasion
  • COMM365: Media and Cultural Studies
  • COMM375: Visual Communication
  • COMM380: Writing for Business and Government
  • COMM392: Communication Planning and Stakeholder Engagement
  • COMM400: Professional Experience in Communication
  • COMM415: Global Communication
  • COMM420: Multimedia Storytelling
  • COMM423: Strategic Internal and External Communication
  • COMM430: Rhetoric: Theory and Practice
  • COMM435: Research Methods in Professional Communication
  • COMM440: Organizational Communication
  • COMM443: Communication in Indigenous Contexts
  • COMM445: Crisis Communication
  • COMM450: Writing for the Media
  • COMM460: Communication Ethics
  • COMM464: Sustainability Communication
  • COMM470: Advertising and Public Relations
  • COMM484: Current Topics in Contemporary Communications Practice
  • COMM490: Capstone and Portfolio
  • COMMPRP: Practicum Preparation
  • ITAI: Introduction to Academic Integrity

Outcomes

Graduates of the BA in Professional Communication will be effective communicators who understand communication is a creative, intellectual, professional activity. They will appreciate the international and intercultural frameworks and ethical parameters of socially responsible communication. They will be professionals with an understanding of communication as a human activity and be ready to enter the workforce as effective practitioners, decision-makers, and supporters of communication. Finally, they will be able to function in environments that require team-work, public speaking, professional writing and publishing skills, basic computer-mediated communication, and problem-solving skills.

Last updated Oct 2019

About the School

Located in one of Canada’s most beautiful National Historic Sites, Royal Roads University has a long history of excellence. In 2015, we celebrated 75 years of leadership and learning - 55 years as a m ... Read More

Located in one of Canada’s most beautiful National Historic Sites, Royal Roads University has a long history of excellence. In 2015, we celebrated 75 years of leadership and learning - 55 years as a military college and 20 years as a public applied research university. Read less