Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies.
During your product management bachelor program, you will learn how to perform these tasks by gathering and analyzing data. You will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, marketing, and project and talent management.
Your career choices
As a successful product manager, your feet rest firmly on a solid foundation of business economics, marketing, and data analysis, while your eyes are fixed on the sky: dreaming up valuable, usable and feasible visions for new products and software solutions. In order to successfully design and implement a new product, product managers have to be passionate about all aspects of the product – from software engineering and technical features to front-end and interaction design. Fluent in coder-speak, product managers have their artsy designer vocabulary at the ready and shine in board-room management presentations.
We will not tell you, what (or who) you will be after graduating at CODE – this decision will be totally up to you. But to give you an idea, we recommend you head over to Digitale-leute.de for some very interesting interviews with product managers from the digital economy.
Skills you will learn
The program is focused on a set of modules that explore the range of discipline product management. As a future product manager, you will choose the modules you want to explore.
- Communication & Presentation
- Customer Discovery & Market Research
- KPIs & Data Analysis
- Product Marketing
- Requirements Engineering
- Product Innovation & Definition
- Process Management
- Product Strategy
- Partnership Management
- Intercultural Management
- Consumer Psychology