Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies.
During your product management bachelor program, you will learn how to perform these tasks by gathering and analyzing data. You will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, marketing, and project and talent management.

Your career choices

As a suc­cess­ful prod­uct man­ager, your feet rest firmly on a solid foun­da­tion of busi­ness eco­nom­ics, mar­ket­ing, and data analy­sis, while your eyes are fixed on the sky: dream­ing up valu­able, us­able and fea­si­ble vi­sions for new prod­ucts and soft­ware so­lu­tions. In order to suc­cess­fully de­sign and im­ple­ment a new prod­uct, prod­uct man­agers have to be pas­sion­ate about all as­pects of the prod­uct – from soft­ware en­gi­neer­ing and tech­ni­cal fea­tures to front-end and in­ter­ac­tion de­sign. Flu­ent in coder-speak, prod­uct man­agers have their artsy de­signer vo­cab­u­lary at the ready and shine in board-room man­age­ment pre­sen­ta­tions.

We will not tell you, what (or who) you will be after grad­u­at­ing at CODE – this de­ci­sion will be to­tally up to you. But to give you an idea, we rec­om­mend you head over to Dig­i­tale-leute.de for some very in­ter­est­ing in­ter­views with prod­uct man­agers from the dig­i­tal econ­omy.

Skills you will learn

The program is focused on a set of modules that explore the range of discipline product management. As a future product manager, you will choose the modules you want to explore.
  • Communication & Presentation
  • Customer Discovery & Market Research
  • KPIs & Data Analysis
  • Product Marketing
  • Requirements Engineering
  • Product Innovation & Definition
  • Process Management
  • Product Strategy
  • Partnership Management
  • Intercultural Management
  • Consumer Psychology
  • Entrepreneurship
Program taught in:
  • English (US)

See 2 more programs offered by Code University of Applied Sciences Berlin »

Last updated August 29, 2019
This course is Campus based
Start Date
Sep 2020
Duration
3 years
Full-time
Price
29,581 EUR
Deadline
July 15, 2020
Deadline for the written applications
By locations
By date
Start Date
Sep 2020
End Date
Aug 2023
Application deadline
July 15, 2020
Deadline for the written applications

Sep 2020

Location
Application deadline
July 15, 2020
Deadline for the written applications
End Date
Aug 2023

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