Bachelor of Arts in Product Management

Code University of Applied Sciences Berlin

Program Description

Bachelor of Arts in Product Management

Code University of Applied Sciences Berlin

Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies.
During your product management bachelor program, you will learn how to perform these tasks by gathering and analysing data. You will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, marketing, and project and talent management.

Your career choices

As a suc­cess­ful prod­uct man­ager, your feet rest firmly on a solid foun­da­tion of busi­ness eco­nom­ics, mar­ket­ing and data analy­sis, while your eyes are fixed on the sky: dream­ing up valu­able, us­able and fea­si­ble vi­sions for new prod­ucts and soft­ware so­lu­tions. In order to suc­cess­fully de­sign and im­ple­ment a new prod­uct, prod­uct man­agers have to be pas­sion­ate about all as­pects of the prod­uct – from soft­ware en­gi­neer­ing and tech­ni­cal fea­tures, to front-end and in­ter­ac­tion de­sign. Flu­ent in coder-speak, prod­uct man­agers have their artsy de­signer vo­cab­u­lary at the ready and shine in board-room man­age­ment pre­sen­ta­tions.

We will not tell you, what (or who) you will be after grad­u­at­ing at CODE – this de­ci­sion will be to­tally up to you. But to give you an idea, we rec­om­mend you head over to Dig­i­tale-leute.de for some very in­ter­est­ing in­ter­views with prod­uct man­agers from the dig­i­tal econ­omy.

Skills you will learn

The program is focused on a set of modules that explore the range of
the discipline product management. As a future product manager, you will choose the modules you want to explore.
Communication & Presentation
Customer Discovery & Market Research
KPIs & Data Analysis
Product Marketing
Requirements Engineering
Product Innovation & Definition
Process Management
Product Strategy
Partnership Management
Intercultural Management
Consumer Psychology
Entrepreneurship
This school offers programs in:
  • English


Last updated November 20, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2019
Duration
Duration
3 years
Full time
Price
Price
Information
Deadline
Locations
Germany - Berlin, Berlin
Start date : Oct. 2019
Application deadline Request Info
End date Request Info
Dates
Oct. 2019
Germany - Berlin, Berlin
Application deadline Request Info
End date Request Info