Digital Television and Broadcasting
Major: Digital Television and Broadcasting
Degree / Award Title: Bachelor of Arts in Digital Television and Broadcasting
Offering Academic Unit: Department of Media and Communication
Mode of Study: Full-time
Aims of Major
The major aims to train students to be professionals in the digital new media industry. It puts students on the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management role in the ever-changing media sector such as television and broadcasting carried through various channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.
Intended Learning Outcomes of Major (MILOs)
Upon successful completion of this major, students should be able to:
Explain and describe digital media and broadcasting attributes, characteristics, trends and cultural aspects.
Collaborate in a multi-disciplinary team to perform effective programming, design and production for digital media and broadcasting.
Create new ideas and solutions to live studio and field digital broadcasting production that discovers and presents unique peculiarities of social realities.
Adopt and exploit emerging IT and digital broadcasting technologies, and engage in life-long learning.
Communicate effectively, deliver and perform critical analysis of programming and content for various digital media and broadcasting applications.
Apply mass communication theories and principles for digital media and broadcasting in such a way that new discoveries in both content and forms are incorporated.
Reflect on the legal, ethical and social responsibilities of a digital media and broadcasting professionals in a global society.
Describe and analyze business and entrepreneurial aspects for digital media and broadcasting applications.
Effectively use digital media and broadcasting in marketing, communication and advertisement.
Apply specialized knowledge in the selected area(s) of digital media and broadcasting that demonstrate new discoveries in both content and presentation.
For students with recognised Advanced Level Examinations or equivalent qualifications.
For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.
No sharing of courses between major and minor requirements is allowed.
Start Your Career Here
This major trains students to be internationally oriented professionals with the knowledge and integrated skills to succeed in the media and communication sectors, particularly the rapidly expanding digital television and broadcasting industry, the advertising and marketing industry, the telecommunications industry and the content and creative sector of the IT industry. Graduates are well-positioned to enter a wide range of careers in these industries.
Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
Year of Entry: 2020
Mode of Funding: Government-funded
Admission Code: 1106 Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
Mode of Study: Full-time
Indicative Intake Target (subject to change): direct application places
Local Students: Direct Application Places (Local Students): 10 for the Department of Media and Communication.
Non-Local Students: Direct Application route for international and mainland Non-Gaokao students: around 250. NUEE route [全国普通高等学校统一招生计划（统招）] for mainland Gaokao students: around 225
Normal Duration of Programme: 4 years
Direct/Non-JUPAS Application Deadline: 2 January 2020 (Local & Non-local)
Department of Media and Communication
Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that emphasise media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we emphasise the integral infusion of new technologies, media skills, communication theories and creativity in our education.
The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. The facilities include digital TV shooting/editing studios, 3-D Virtual TV/audio recording/advertising shooting/design studios, new media and eye-tracking labs.
During their undergraduate studies, students have many opportunities to travel abroad on study trips, student exchanges and overseas internships. Graduates also have a successful record of rapid employment after graduation, entering a wide range of professions and career paths including, media industries, telecommunications, advertising, business and education.
The Department offers the following majors:
BA Digital Television and Broadcasting
BA Media and Communication
Admission Arrangements for Direct/Non-JUPAS Applicants
Applicants to this programme (admission code: 1106) will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Media and Communication; Digital Television and Broadcasting) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.
# Based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses.
Applicants seeking advanced standing entry can submit an application for the following programmes:
BA Media and Communication (admission code: 1341A)
BA Digital Television and Broadcasting (admission code: 1356A)
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.