Bachelor of Arts in Digital Media


Program Description

At a Glance

  • Degree awarded: Bachelor of Arts (B. A.)
  • Duration: 6 semesters (3 years)
  • Start of course: winter semester (October)
  • Number of student places: 36
  • Language: English (no German required)
  • Study abroad: possible
  • Admission restrictions: yes


Do you want to help shape the di­gi­tal fu­ture? Are you con­vin­ced that our cul­tu­re will be de­fi­ned and trans­for­med by di­gi­tal me­dia?

Whe­ther it's net cul­tu­re or the me­dia eco­no­my: in the di­gi­tal me­dia Ba­che­lor’s pro­gram you will ana­ly­ze the ide­as, ap­proa­ches and his­to­ry, as well as the tech­ni­cal foun­da­ti­ons and tools that de­fi­ne di­gi­tal me­dia. Si­mul­ta­neous­ly, you will de­ve­lop and im­ple­ment your own hands-on pro­ject in vi­deo, au­dio, ga­mes, apps or mash ups. In the Ba­che­lor’s de­gree pro­gram you will stu­dy the theo­re­ti­cal foun­da­ti­ons of di­gi­tal me­dia, ana­ly­ze di­gi­tal me­dia cri­ti­cal­ly and test its ap­p­li­ca­ti­ons in real life.

International Program in Digital Media

The de­gree pro­gram is in­ter­na­tio­nal­ly ori­en­ted. Clas­ses in the di­gi­tal me­dia ma­jor are held in Eng­lish. The pro­gram fo­cu­ses on the la­test dis­cus­sions about di­gi­tal me­dia, whe­ther they are co­m­ing from Ger­ma­ny, the USA, In­dia, Ja­pan or Chi­na. Fur­ther­mo­re, you will have the op­por­tu­ni­ty to com­ple­te part of your pro­gram ab­road, for ex­amp­le at the School of Crea­ti­ve Me­dia at the City Uni­ver­si­ty of Hong Kong.

The School of Crea­ti­ve Me­dia is lo­ca­ted in West Kow­loon, Hong Kong’s cul­tu­ral hub, and it has so­phis­ti­ca­ted tech­no­lo­gi­cal fa­ci­li­ties at its dis­po­sal, such as a 3D mul­ti­me­dia thea­ter, a pro­duc­tion stu­dio and the Fu­ture Ci­ne­ma Stu­dio as well as the Crea­ti­ve Me­dia Cent­re (CMC) gal­le­ry. If you ex­tend your stu­dies at the City Uni­ver­si­ty of Hong Kong for two ye­ars, then you can com­ple­te a se­cond, in­ter­na­tio­nal­ly re­co­gni­zed de­gree.

Studying in Digital Media Bachelor's Program

The di­gi­tal me­dia de­gree pro­gram com­bi­nes a theo­re­ti­cal en­ga­ge­ment in me­dia stu­dies and his­to­ry with a hands-on in­tro­duc­tion to the foun­da­ti­ons of pro­gramming and the crea­ti­ve ap­p­li­ca­ti­on of di­gi­tal me­dia. Over the cour­se of your stu­dies, you will ac­qui­re aca­de­mic ex­per­ti­se in the field of di­gi­tal me­dia as well pro­fes­sio­nal qua­li­fi­ca­ti­ons. You will learn not only about the ne­west theo­ries, ana­ly­ses, tools and trends, but our well-groun­ded pro­gram also will give you the ne­west, most crea­ti­ve and cri­ti­cal me­ans to fol­low and push the pace of chan­ge in di­gi­tal me­dia.

Course Content

The Bachelor degree in Digital Media combines three main objectives. Firstly, it will teach you how to engage with digital media with a powerful theoretical and critical approach, drawing on knowledge stemming from media studies, media theory and media history.

Secondly, you will be introduced to the fundamental principles of digital technologies. Last, but not least, you will explore the many creative possibilities of digital media in your own practical projects. In all of this, you will acquire a skill set that allows you to be part of future changes in a critical and informed, as well as creative and engaged style.

Half of your courses will take place in Hamburg on the premises of Hamburg Media School. The other half will be taught in Lüneburg on the campus of Leuphana University. The courses are clustered in such a way that studying in Lüneburg and Hamburg in parallel is made easy.

Your teachers are among more than 100 scientists and developers from a dozen countries, researching digital media at Leuphana University of Lüneburg. You can thus develop your theoretical inquiries and practical projects directly in the context of international cutting edge research.

Students who successfully complete the Bachelor program are awarded a Bachelor of Arts (B. A.) degree.

Application and Admission

Courses at Leuphana College can only be started in the winter semester. The College runs a two-stage admission process for all Bachelor programs with admission restrictions. In the first stage, extra-curricular accomplishments are also taken into account alongside your university entrance qualification grade. You can increase your chances of admission by taking an admission test in stage 2.

Students who wish to complete a Bachelor degree program at Leuphana College, but who do not have a German university entrance certificate, must apply through the Application Services for International Students, uni-assist, in Berlin.

Leuphana and the Hamburg Media School

Rough­ly half the cour­ses are taught in the Ham­burg Me­dia School with the other half taught on the Leu­pha­na Uni­ver­si­ty of Lüne­burg cam­pus. The fa­cul­ty teaching in the di­gi­tal me­dia ma­jor be­long to the 100+ re­se­ar­chers at Leu­pha­na Uni­ver­si­ty of Lüne­burg working on the fu­ture of di­gi­tal me­dia.

Hence, you can de­ve­lop your own pro­jects wi­t­hin the con­text of the ne­west in­ter­na­tio­nal re­se­arch. Ad­di­tio­nal­ly you will have the op­por­tu­ni­ty to par­ti­ci­pa­te in cour­ses and events in­vol­ving the world’s lea­ding minds en­ga­ged in re­se­ar­ching di­gi­tal cul­tu­re.

Your Prospects With a Bachelor’s Degree in Digital Media

Whe­ther they are di­gi­tal agen­cies, te­le­vi­si­on net­works, pu­blis­hing hou­ses or in­ter­net ser­vice pro­vi­ders, Leu­pha­na and the Ham­burg Me­dia School can count al­most all of Ger­ma­ny’s ma­jor me­dia out­lets among their part­ners: the­se are ide­al con­di­ti­ons to find a for­ward-loo­king in­ternship at a lea­ding me­dia com­pa­ny.

Are you in­te­rested in working with Ger­man and in­ter­na­tio­nal ci­vil or po­li­ti­cal or­ga­niza­t­i­ons? The Cent­re for Di­gi­tal Cul­tu­res can open doors for you here as well! Or are you in­te­rested more in ar­tis­tic pro­jects? The di­gi­tal fu­ture awaits you.

Exchange Programme With Hong Kong

One of the gre­at op­por­tu­nities that co­mes with stu­dy­ing Di­gi­tal Me­dia at Leu­pha­na Uni­ver­si­ty of Lüne­burg is the chan­ce to get two sin­gle de­grees, one from Leu­pha­na and one from the City University of Hong Kong. At Ci­tyU, you can stu­dy at the School of Crea­ti­ve Me­dia for two ye­ars in or­der to earn a se­cond de­gree.

Last updated Oct 2019

About the School

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded furthe ... Read More

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded further education programmes. Read less