Bachelor of Arts in Digital Media


Read more about this program on the school's website

Program Description

The digital future is waiting to be explored by you! This programme is made for critical thinkers who are convinced that digital media is the crucial transformative force of our time.

You will have the chance to analyse the technical foundations and tools as well as the history, ideas and approaches which are important in this field. The programme consists of both theoretical and practical aspects. You study the theoretical foundations of digital media and develop you own hands-on project in video, audio, apps, games or mash ups.

Cooperation with the Hamburg Media School

About half the cour­ses are taught in the Ham­burg Me­dia School with the other half taught on the Leu­pha­na Uni­ver­si­ty Lüne­burg cam­pus. The courses are clustered in such a way that studying in Lüneburg and Hamburg in parallel is made easy.

Hence, you can de­ve­lop your own pro­jects wi­t­hin the con­text of the latest in­ter­na­tio­nal re­se­arch. In addition, you will have the op­por­tu­ni­ty to par­ti­ci­pa­te in cour­ses and events in­vol­ving reknown international researchers who work on the future of digital media.

International Programme in Digital Media

The de­gree pro­gram is truly in­ter­na­tio­nal­. Clas­ses in the di­gi­tal me­dia ma­jor are held in Eng­lish. The pro­gramme fo­cu­ses on the la­test dis­cus­sions about di­gi­tal me­dia, whe­ther they are co­m­ing from Ger­ma­ny, the USA, In­dia, Ja­pan or Chi­na. Fur­ther­mo­re, you have the great opportunity to earn an additional degree from the School of Crea­ti­ve Me­dia at the City Uni­ver­si­ty of Hong Kong.

The School of Crea­ti­ve Me­dia, lo­ca­ted in Hong Kong’s cul­tu­ral hub West Kow­loon, is known for its so­phis­ti­ca­ted tech­no­lo­gi­cal fa­ci­li­ties, such as a 3D mul­ti­me­dia thea­ter, a pro­duc­tion stu­dio and the Fu­ture Ci­ne­ma Stu­dio as well as the Crea­ti­ve Me­dia Cent­re (CMC) gal­le­ry.

If you ex­tend your stu­dies at the City Uni­ver­si­ty of Hong Kong for two ye­ars, then you can com­ple­te a se­cond, in­ter­na­tio­nal­ly re­co­gni­sed de­gree.

Your Prospects With a Bachelor’s Degree in Digital Media

Leuphana and the Hamburg Media School have ties almost all of Germany's major media outlets, whe­ther they are di­gi­tal agen­cies, te­le­vi­si­on net­works, pu­blis­hing hou­ses or in­ter­net ser­vice pro­vi­ders. The­se are perfect con­di­ti­ons to find a for­ward-loo­king in­ternship at a lea­ding me­dia com­pa­ny.

If you are in­te­rested in working with Ger­man and in­ter­na­tio­nal ci­vil or po­li­ti­cal or­ga­nisa­t­i­ons, the Cent­re for Di­gi­tal Cul­tu­res can open doors for you here as well. Another option is to work in ar­tis­tic pro­jects. The di­gi­tal fu­ture holds countless opportunities for you.

Course Content

The Bachelor degree in Digital Media combines three main objectives. Firstly, it will teach you how to engage with digital media with a powerful theoretical and critical approach, drawing on knowledge stemming from media studies, media theory and media history.

Secondly, you will be introduced to the fundamental principles of digital technologies. Last, but not least, you will explore the many creative possibilities of digital media in your own practical projects. In all of this, you will acquire a skill set that allows you to be part of future changes in a critical and informed, as well as creative and engaged style.

Your teachers are among more than 100 scientists and developers from a dozen countries, researching digital media at Leuphana University Lüneburg. You can thus develop your theoretical inquiries and practical projects directly in the context of international cutting edge research.

At a Glance

  • Degree awarded: Bachelor of Arts (B.A.)
  • Duration: 6 semesters (3 years)
  • Start of course: winter semester (October)
  • Number of student places: 36
  • Language: English (no German required)
  • Study abroad: possible
  • Admission restrictions: yes
Last updated May 2020

About the School

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded furthe ... Read More

Leuphana University established Germany’s first public college. Its Graduate School merges the academic demands of masters and doctorates, and its own Professional School offers highly regarded further education programmes. Read less