Bachelor of Arts in Digital Media Production (Honors)

General

Program Description

The Bachelor of Arts in Digital Media Production (Honours) program is not a standard degree in production. In addition to learning the fundamental principles, tools, processes, and techniques in digital media production, students learn practical skills in video production, audio production, and other technologies within digital media arts. This ensures that students are prepared to meet the needs of the current media landscape within digital technology.

With this program, our aim is to produce students who are well equipped with creative and technical skills in audio-visual production and transmedia applications across multiple platforms. Our approach produces graduates who are agile and can stay relevant in a continuously advancing society.

We, at the Faculty of Communication, Arts & Media, aim to produce graduates who have the utmost capacity for breaking frontiers and overcoming barriers in their professional lives.

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Career Opportunities

  • Creative Development (Film/TV/Web)
  • Broadcaster
  • Animation
  • E-Commerce
  • Photo Editor
  • Copywriter
  • Producer
  • Illustration Designer
  • Interactive/Social Media Analyst
  • Marketing Communication Executive
  • Production Manager
  • Multimedia Designer
  • Web Journalism

Entry Requirements

Malaysian Students

  • STPM Grade C (GP 2.00) in any two (2) subjects
  • Diploma CGPA of 2.00 / Pass Diploma in Media and Communication
  • STAM Jayyid
  • UEC Grade B in five (5) subjects
  • Foundation/ Matriculation CGPA of 2.00
  • A-LEVEL Pass with Grade D in two subjects
  • Australian Matriculation ATAR 65
  • International Baccalaureate Diploma Programme (IB) 24 points across six subjects

Additional Requirements

*Credit in English at SPM, or the equivalent.

Notes

Specific requirements at the SPM level can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.

International Students

  • A-Level with minimum of Grade D in any two (2) subjects, or its equivalent; and a credit in English at O-Level, or the equivalent; and
  • Achieve a minimum score of 5.0 in the International English Language Testing System (IELTS), or its equivalent.

English Competency Requirements

All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:

  • From countries where English is the official language; or
  • From an academic institution that uses English as its main medium of instruction.

Program Modules

Year 1

  • Introduction to Digital Media
  • Introduction to Media Writing
  • Scriptwriting & Storyboarding
  • Digital Cinematography
  • Fundamentals of Mass Communication
  • Presentation and Public Speaking
  • Sound for Digital Video Production
  • Applied Media Aesthetics
  • Single Camera Production
  • Fundamentals of Intercultural
  • Communication
  • Animation Studio
  • Desktop Publishing
  • Media in Malaysia
  • Co-curriculum 1
  • Hubungan Etnik (Malaysian Student)
  • Communicative Malay 2 (International Student)

Year 2

  • Visual Communication Theory
  • Digital Modelling
  • Visual Culture
  • Commercial & Commissioned
  • Film-Making
  • Digital Advertising
  • Digital Photography
  • Visual Research Methodology
  • Digital Video Post-Production
  • Professional Portfolio Development
  • Professional, Legal, & Ethical Issues
  • Media Convergence
  • Web Design
  • English for Professional Communication
  • Co-Curriculum 2
  • Tamadun Islam dan Tamadun Asia
  • (Malaysian Student)
  • Malaysian Studies 3

Year 3

  • Production and Multimedia
  • Media Entrepreneurship
  • Digital Media Creative Project 1
  • Communication Research Project 1
  • Digital Media Creative Project 2
  • Communication Research Project 2
  • Industrial Training

Assessment

All Bachelor of Arts in Digital Media Production (Honours) students are assessed through either full coursework (100%) or a combination of coursework (60%) and final examination (40%). Classes are held in the form of face-to-face, which includes lectures, practicals, and tutorials (offline and online). Our students are expected to demonstrate their understanding in several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.

Students are expected to undergo a minimum of four (4) semesters (based on approval for credit transfer) and a maximum of six (6) semesters, and one industrial training (12 weeks), which amounted to 120 credit hours.

Last updated Aug 2020

About the School

International University of Malaya-Wales (IUMW) is a dynamic partnership between the University of Malaya (Malaysia) and University of Wales (UK). We aspire to be comprehensive, research oriented univ ... Read More

International University of Malaya-Wales (IUMW) is a dynamic partnership between the University of Malaya (Malaysia) and University of Wales (UK). We aspire to be comprehensive, research oriented university in Malaysia which is internationally recognised for innovative teaching and learning, research, social service and education management. Read less