Understand complex human communication processes
The Communication and Media Studies program aims to cultivate an understanding of the role of media in our society and the world, and the ability to facilitate effective communication at the local, global, and glocal level. At the theoretical level, students will learn theories of interpersonal communication; mass communication; intercultural communication; international media systems and issues; and the application of theories to various contexts/specific issues. At the practical level, students will develop effective information gathering and organizational skills; critical thinking and flexibility in making sense of information; effective writing skills; effective listening and speaking skills; a higher level of interpersonal and intercultural communication competence; and media literacy.
Students who have completed a major in Communication and Media Studies will be prepared to begin at an entry-level in the professions of media industries, human resources, public relations and advocacy, marketing, and advertising, and consulting. The program will also prepare students to move on to a graduate program in Communication and Media Studies, which will help continue their professional development in such areas as media and public relations, marketing, media research, and organizational consulting.
Communication and Media Studies Requirements
*All Bachelor of Arts degrees require a total of 120 credits consisting of Core Requirements, Major Requirements, and General Elective courses. Prerequisites may be required for courses outside of the major.
Undergraduate admission to Franklin University Switzerland is selective, competitive and based primarily on the following:
High School Record
SAT I or ACT Scores
By the time you start your application, you are expected to have completed a solid university preparatory program. We recommend a program that includes four years of English grammar, composition, and literature; three years of a foreign language; three years of history; three years of mathematics, and two years of science. Coursework in areas such as art, computer science, and music is also recommended.
Cost & Fees
US Nationals / Permanent Residents and Canadian Nationals Academic Tuition Includes Academic Travel (Required, two weeks each semester): $40,800 per year
All Other Nationalities Academic Tuition Includes Academic Travel(Required, two weeks each semester): CHF 49,100 per year
Scholarships & Financial Aid
At Franklin, we see financing your education as an investment and partnership among you, your family, and the University. About 70 percent of Franklin students receive financial aid in a variety of forms, such as need- and merit-based scholarships, government, and private aid and engagement incentives. Franklin offers scholarships, financial aid, and other initiatives, and various external programs are available based on citizenship and need assessment. Together we will create your financial aid package and carefully guide you through your financing options.
Visit Franklin University Switzerland and see why so many students feel at home on our campus and in the Lugano community.
We welcome you and your friends and family to experience what it means to live and learn in our safe, international environment.
Franklin University Switzerland is accredited in both the United States and Switzerland.
That means that your degree is truly international, with automatic validity in two countries, and that you have an advantage to pursuing an international career or furthering your study in the US or Switzerland. The doors opened by a Franklin education go far beyond these two countries, though, and most countries in the world will grant equivalence to a Franklin degree if you have your sights set elsewhere.
Franklin maintains this recognition through periodic quality assurance reviews by authorities from the US and Switzerland.
Where Our Graduates Go
Employers look for candidates with a reliable skill set, and Franklin students have it! Within a year of graduation, 95% of our students obtain full-time employment in a wide variety of sectors, as shown in the graphic. At Franklin, you’ll get the education you need and acquire the skills employers want.
Since we began in 1970, there are now over 7,000 alumni already making a difference in their home towns, and in new, exciting locations around the globe. Let FUS help you get where you want to go.
Just listen to what our alumni have to say.