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Understand complex human communication processes The Communication and Media Studies program aims to cultivate an understanding of the role of media in our society and the world, and the ability to facilitate effective communication at the local, global, and glocal level. At the theoretical level, students will learn theories of interpersonal communication; mass communication; intercultural communication; international media systems and issues; and the application of theories to various contexts/specific issues. At the practical level, students will develop effective information gathering and organizational skills; critical thinking and flexibility in making sense of information; effective writing skills; effective listening and speaking skills; a higher level of interpersonal and intercultural communication competence; and media literacy. Students who have completed a major in Communication and Media Studies will be prepared to begin at an entry-level in the professions of media industries, human resources, public relations and advocacy, marketing, and advertising, and consulting. The program will also prepare students to move on to a graduate program in Communication and Media Studies, which will help continue their professional development in such areas as media and public relations, marketing, media research, and organizational consulting. Our Campus Visit Franklin University Switzerland and see why so many students feel at home on our campus and in the Lugano community. We welcome you and your friends and family to experience what it means to live and learn in our safe, international environment. Dual Accreditation Franklin University Switzerland is accredited in both the United States and Switzerland. That means that your degree is truly international, with automatic validity in two countries, and that you have an advantage to pursuing an international career or furthering your study in the US or Switzerland. The doors opened by a Franklin education go far beyond these two countries, though, and most countries in the world will grant equivalence to a Franklin degree if you have your sights set elsewhere. Franklin maintains this recognition through periodic quality assurance reviews by authorities from the US and Switzerland.

About the School

Franklin University Switzerland

Franklin University Switzerland is education that explores and goes beyond boundaries. It is a school where nationalities and cultural perspectives meet and create unique experiences. It is a learning method that incorporates travel and interdisciplinary study into the core of the curriculum. We refer to our methodology and mission as the international imperative in education. Read Less

Sorengo , Lugano + 1 More Less

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Bachelor of Arts in Communication and Media Studies

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About the School

Franklin University Switzerland

Franklin University Switzerland

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