Bachelor of Arts in Communication Studies (BACS)

General

Program Description

About

The Communication Studies program enables students to master a variety of communication competencies required for success in a wide range of exciting careers as well as building active and responsible citizenship. The program trains students in academic as well as professional and applied communication with an emphasis on creative and critical abilities. Students gain theoretical, technical, and applied expertise in fields such as public relations and advertising organizational and international communication, writing, production, and media research.

Intended Learning Outcomes

Graduates will (1) gain an understanding of the role of media in shaping contemporary societies and cultures; (2) understand the dynamics of global media flows and their impact on the sociopolitical and cultural affairs of modern societies; (3) build an appreciation for the role of media systems in fostering democracy and informed citizenship; (4) gain theoretical, technical and applied knowledge in the fields of public relations, advertising, international communication, organizational communication, print, and audio-visual production, and media research; and (5) learn how to apply various research methods to the academic (as well as administrative) study of media and communications.

What is in the program?

Students are offered theoretical and applied knowledge in public relations, advertising, print, and online production, international communication, visual communication, video and film production, and more. They specialize in media production or in professional communication and they can expand their horizons by choosing a minor in Arabic language and culture, African studies, human resource development, international studies, women and development, or business administration. All students complete one or more internships in the industry. In addition, the University boasts a strong Liberal Arts curriculum that provides students with an interdisciplinary background in areas such as science, mathematics, history, political science, literature, and philosophy.

Who is the program for?

The program is designed for students who hold a high school diploma (Baccalauréat or equivalent).

Scholarships | Financial Aid

Financial assistance is available for students demonstrating academic merit and/or financial need. This assistance may include scholarships, grants, loans, or work-study aid.

Career Opportunities

The program prepares students for a wide range of careers. Opportunities exist in the communication and information departments of ministries and private companies, advertising and marketing agencies, media institutions, NGOs, and international organizations. It also opens the way to advanced studies in the field.

Last updated Sep 2019

About the School

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at ... Read More

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at an affordable price on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains. Read less