Bachelor of Arts in Communication Studies (BACS)

General

Program Description

The Communication Studies program enables students to master a variety of communication competencies required for success in a wide range of exciting careers while building active and responsible citizenship. The program trains stud ent s in acad em ic as well as professional and applied communication, with an emphasis on the development of creative and critical abilities. Students gain theoretical, technical, and applied expertise in fields such as public relations and advertising, organizational and global communication, media policy, media production, and communication research. Students are required to choose one concentration of the two available: media production or strategic communication.

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Major Core Courses

  • New Media Technology
  • Photography & Visual Story Telling
  •  Art & Design Production
  • Global Communication & Media Policy
  • Communication Theories
  • Moroccan Media & Society

Concentration in Media Production Required Courses

  • Introduction to Film Making
  • Advanced Film Production
  • Media Production Project Seminar

Concentration in Strategic Communication Required Courses

  • Public Relations Communication
  • Marketing Communication
  • Organizational Communication

Career Opportunities

The program prepares students for a wide range of careers. Opportunities exist in communication and information departments of ministries and private companies, advertising and marketing agencies, media institutions, NGOs, and international organizations. It also opens the way to advanced studies in the field.

73% is the employment rate of Communication Studies graduates.

This degree, like all other Al Akhawayn University degrees, is a state diploma (Bulletin Officiel no.5998).

Last updated Jul 2020

About the School

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at ... Read More

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience at an affordable price on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains. Read less