Introduction
Bachelor of Arts in Business Communication
The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learned and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.
Why the Bachelor of Arts in Business Communication?
Learn to evaluate and integrate all types of media and communication.
Demonstrate media research techniques and methodologies.
Create ethically and legally sound content for a variety of mediums and markets.
Integrate media and content to communicate persuasively to specific audiences.
Apply communication techniques to business problems and contexts.
Class Profile
UCW Vancouver is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.
Course Structure
The Bachelor of Arts in Business Communication (BA) program is an interdisciplinary set of courses designed to provide core skills in writing, communication, research, and team performance. There is also a focus on the understanding of media and communications and how they function in the contemporary business world.
Tier 1 University Foundation
Tier 1 courses are your entry into the BA program. They establish the basic university skills of research and writing whilst introducing you to the knowledge needed for each program. The instructors of these courses know they are your entry point and work hard on all the basics to ensure you successfully complete your degree.
Introduction to Anthropology
Introduction to Business
Mass Media and Society
Science elective
Academic Writing
Contemporary Literature: Drama and Narrative
Foundation Mathematics
Moral Philosophy
Fundamentals of Psychology
Tier 2 Disciplinary Foundation
Our Tier 2 courses are more advanced than the level of study during Tier 1. Expect to find the standards more rigorous and work more intense. These courses are taken concurrently with your Tier 3 courses.
Business Environment
Communications Theory
Information Gathering
Writing for the Media
Visual Communications in Mass Media
Statistics
Marketing Management
Organizational Behavior
Tier 3 Disciplinary Applications
Tier 3 courses develop your core skills and understanding of business. Taught by instructors who are both experts in their fields and experienced professionals, you will acquire the knowledge necessary to make you an excellent practitioner in the world of commerce.
Social Media
Legal and Ethical Issues in Mass Media
Technical Writing and Business Communications
Research Methodology
Professional Communications –Written and Oral
Media and Government
Public Relations in Practice and Theory
Tier 4 Integrative Applications
Tier 4 courses are the final step in your program. They provide the opportunity to integrate and refine your knowledge. You will complete your program alongside your research project. This allows you to put your energies into a project of your choice that highlights the depth of your education.
Communication Strategy
Communication Capstone 1
Communication Capstone 2
The Campuses
UCW has two easily accessible campuses in downtown Vancouver: 626 West Pender St. in the historic London Building and Vancouver House (opening in July 2020).
Our campus at 626 Pender Street is located only steps away from public transit, including the Waterfront SkyTrain Station, bus routes and the SeaBus terminal. The vibrant and lively neighborhood is full of restaurants, stores, entertainment options, shopping centers, and gym facilities.
Our new campus, Vancouver House, is located in one of the highest-profile developments in Vancouver’s recent history. The campus will include more than 90,000 sq. ft. in the iconic Vancouver House Development, a globally recognized project designed by architect Bjarke Ingels of BIG.
UCW Vancouver House will be able to accommodate more than 3,400 students with the first term in the new facility expected to be July 2020.
Many of the world’s biggest companies have offices within walking distance of our downtown campus, providing students with unparalleled access to a network of prospective employers.
Vancouver has been named the third most liveable city in the world by The Economist and that liveability is evident as you stroll through the bustling scenic city.
Online Learning
University Canada West’s online programs are ideal for those looking to up skill without compromising their busy schedules. The flexible learning method will allow you to fit studying around your work and family commitments. You will benefit from access to a range of high-quality online learning resources such as video lectures, online forums and one-to-one time with your lecturer.
Benefits of studying online
Studying online brings a variety of benefits such as providing the freedom to fit studying around your daily commitments. With access to HD video lectures and course materials, you won’t feel any less prepared than those who’ve studied on campus.
Online study is becoming increasingly popular because it allows you to obtain an academic qualification and significantly enhance your employability without putting your life or job on hold.
Experienced Faculty
Our faculty are experienced in both education and industry – professionals who have excelled in their field – and who use this to your advantage. They will provide you with case studies, a context for your study, even stories about their time on the job – anything and everything that will give you a more complete understanding of the industry you wish to enter.
Our faculty are superb teachers who are able to nurture new talent by developing strong relationships with their students, and proficient in real-world applications.
They are more than teachers: they also have extensive first-hand experience in business and maintain strong ties to Canada’s leading companies in order to provide you with real-time insight.
Career Services
The UCW Career Services department was created to facilitate an engaging partnership with students and alumni as they transition from higher education into the workforce environment and beyond. Through these partnerships, Career Services will bridge the gap of employers’ needs and employment opportunities for our students and alumni.
Career Services includes resources and workshops in group and one-to-one settings, but are not limited to assistance with:
Resumes and cover letters
Interviewing skills
Job search techniques
Networking and volunteer opportunities
Career advising
Career exploration
Personal branding on social media/LinkedIn
Job fair preparation
Career panels
Accessing the hidden job market
Internship resources
Career treks
Career fairs
Student Services
At UCW Vancouver, we pledge to support you every step of the way with student services staff who will answer any questions you may have. They’ll provide you with resume advice and even help you prepare for job interviews.
Through Student Services, students can access:
Writing and Numeracy Coaches
Academic Advising
Campus Information Sessions
Workshops and Seminars
Student Life and Student Committee Events, such as holiday parties, end of term socials, movie nights, and much more.
Entry Requirements
Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)
OR
Twenty-one (21) years of age or older and out of high school for at least two years, and
Documented success through academic, professional or volunteer activities
AND
Academic IELTS - 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English).
