Bachelor of Arts in Business Communication

General

Program Description

Bachelor of Arts in Business Communication

The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learned and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Why the Bachelor of Arts in Business Communication?

  • Learn to evaluate and integrate all types of media and communication.
  • Demonstrate media research techniques and methodologies.
  • Create ethically and legally sound content for a variety of mediums and markets.
  • Integrate media and content to communicate persuasively to specific audiences.
  • Apply communication techniques to business problems and contexts.

Class Profile

UCW Vancouver is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

137183_BLDG3L4COMPUTERLAB.jpg

Course Structure

The Bachelor of Arts in Business Communication (BA) program is an interdisciplinary set of courses designed to provide core skills in writing, communication, research, and team performance. There is also a focus on the understanding of media and communications and how they function in the contemporary business world.

Tier 1 University Foundation

Tier 1 courses are your entry into the BA program. They establish the basic university skills of research and writing whilst introducing you to the knowledge needed for each program. The instructors of these courses know they are your entry point and work hard on all the basics to ensure you successfully complete your degree.

  • Introduction to Anthropology
  • Introduction to Business
  • Mass Media and Society
  • Science elective
  • Academic Writing
  • Contemporary Literature: Drama and Narrative
  • Foundation Mathematics
  • Moral Philosophy
  • Fundamentals of Psychology

Tier 2 Disciplinary Foundation

Our Tier 2 courses are more advanced than the level of study during Tier 1. Expect to find the standards more rigorous and work more intense. These courses are taken concurrently with your Tier 3 courses.

  • Business Environment
  • Communications Theory
  • Information Gathering
  • Writing for the Media
  • Visual Communications in Mass Media
  • Statistics
  • Marketing Management
  • Organizational Behavior

Tier 3 Disciplinary Applications

Tier 3 courses develop your core skills and understanding of business. Taught by instructors who are both experts in their fields and experienced professionals, you will acquire the knowledge necessary to make you an excellent practitioner in the world of commerce.

  • Social Media
  • Legal and Ethical Issues in Mass Media
  • Technical Writing and Business Communications
  • Research Methodology
  • Professional Communications –Written and Oral
  • Media and Government
  • Public Relations in Practice and Theory

Tier 4 Integrative Applications

Tier 4 courses are the final step in your program. They provide the opportunity to integrate and refine your knowledge. You will complete your program alongside your research project. This allows you to put your energies into a project of your choice that highlights the depth of your education.

  • Communication Strategy
  • Communication Capstone 1
  • Communication Capstone 2

137185_BLDG4L3TEAMROOM-CLASS.jpg

The Campuses

UCW has two easily accessible campuses in downtown Vancouver: 626 West Pender St. in the historic London Building and Vancouver House (opening in July 2020).

Our campus at 626 Pender Street is located only steps away from public transit, including the Waterfront SkyTrain Station, bus routes and the SeaBus terminal. The vibrant and lively neighborhood is full of restaurants, stores, entertainment options, shopping centers, and gym facilities.

Our new campus, Vancouver House, is located in one of the highest-profile developments in Vancouver’s recent history. The campus will include more than 90,000 sq. ft. in the iconic Vancouver House Development, a globally recognized project designed by architect Bjarke Ingels of BIG.

UCW Vancouver House will be able to accommodate more than 3,400 students with the first term in the new facility expected to be July 2020.

Many of the world’s biggest companies have offices within walking distance of our downtown campus, providing students with unparalleled access to a network of prospective employers.

Vancouver has been named the third most liveable city in the world by The Economist and that liveability is evident as you stroll through the bustling scenic city.

Online Learning

University Canada West’s online programs are ideal for those looking to up skill without compromising their busy schedules. The flexible learning method will allow you to fit studying around your work and family commitments. You will benefit from access to a range of high-quality online learning resources such as video lectures, online forums and one-to-one time with your lecturer.

Benefits of studying online

Studying online brings a variety of benefits such as providing the freedom to fit studying around your daily commitments. With access to HD video lectures and course materials, you won’t feel any less prepared than those who’ve studied on campus.

Online study is becoming increasingly popular because it allows you to obtain an academic qualification and significantly enhance your employability without putting your life or job on hold.

137187_BLDG4L5MEZZANINE-LIBRARY.jpg

Experienced Faculty

Our faculty are experienced in both education and industry – professionals who have excelled in their field – and who use this to your advantage. They will provide you with case studies, a context for your study, even stories about their time on the job – anything and everything that will give you a more complete understanding of the industry you wish to enter.

Our faculty are superb teachers who are able to nurture new talent by developing strong relationships with their students, and proficient in real-world applications.

They are more than teachers: they also have extensive first-hand experience in business and maintain strong ties to Canada’s leading companies in order to provide you with real-time insight.

Career Services

The UCW Career Services department was created to facilitate an engaging partnership with students and alumni as they transition from higher education into the workforce environment and beyond. Through these partnerships, Career Services will bridge the gap of employers’ needs and employment opportunities for our students and alumni.

Career Services includes resources and workshops in group and one-to-one settings, but are not limited to assistance with:

  • Resumes and cover letters
  • Interviewing skills
  • Job search techniques
  • Networking and volunteer opportunities
  • Career advising
  • Career exploration
  • Personal branding on social media/LinkedIn
  • Job fair preparation
  • Career panels
  • Accessing the hidden job market
  • Internship resources
  • Career treks
  • Career fairs

Student Services

At UCW Vancouver, we pledge to support you every step of the way with student services staff who will answer any questions you may have. They’ll provide you with resume advice and even help you prepare for job interviews.

Through Student Services, students can access:

  • Writing and Numeracy Coaches
  • Academic Advising
  • Campus Information Sessions
  • Workshops and Seminars
  • Student Life and Student Committee Events, such as holiday parties, end of term socials, movie nights, and much more.

137186_BLDG4L4-COURTYARD.jpg

Entry Requirements

  • Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)

OR

  • Twenty-one (21) years of age or older and out of high school for at least two years, and
  • Documented success through academic, professional or volunteer activities

AND

  • Academic IELTS - 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English).

Duration and Fees

  • Start dates: Fall (October), Winter (January), Spring (April), Summer (July)
  • Duration: Four years
  • Fees:
    • $27,840* (Domestic)
    • $69,600 (International)
    • *10% discount applies for Canadian Forces members and veterans

137192_Page-5-Image-5.png

Last updated Jun 2020

About the School

UCW Vancouver is a University with a clear vision — to be a leading, respected independent University in Canada and abroad, known for innovation and effectiveness in preparing motivated students for p ... Read More

UCW Vancouver is a University with a clear vision — to be a leading, respected independent University in Canada and abroad, known for innovation and effectiveness in preparing motivated students for professional-level careers and societal leadership. UCW Vancouver transforms students into leadership-ready graduates for communities around the world. Read less
Vancouver , Canada Online + 1 More Less