Bachelor of Arts in Business Communication

Bachelor of Arts in Business Communication

The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Why the Bachelor of Arts in Business Communication?

• Learn to evaluate and integrate all types of media and communication.
• Demonstrate media research techniques and methodologies.
• Create ethically and legally sound content for a variety of mediums and markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication techniques to business problems and contexts.

Class Profile

UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Course Structure

The Bachelor of Arts in Business Communication (BA) program is an interdisciplinary set of courses designed to provide core skills in writing, communication, research, and team performance. There is also a focus on the understanding of media and communications and how they function in the contemporary business world.

Tier 1 University Foundation

Tier 1 courses are your entry into the BA program. They establish the basic university skills of research and writing whilst introducing you to the knowledge needed for each program. The instructors of these courses know they are your entry point and work hard on all the basics to ensure you successfully complete your degree.

• Introduction to Anthropology
• Introduction to Business
• Mass Media and Society
• Science elective
• Academic Writing
• Contemporary Literature: Drama and Narrative
• Foundation Mathematics
• Moral Philosophy
• Fundamentals of Psychology

Electives

Tier 1 Bachelor of Arts in Business Communication students must take one Science 100 elective.

Tier 1 BA students are also required to take ONE elective from the Tier 1 and Tier 2 elective pool.

Tier 2 Disciplinary Foundation

Our Tier 2 courses are more advanced than the level of study during Tier 1. Expect to find the standards more rigorous and work more intense. These courses are taken concurrently with your Tier 3 courses.

• Business Environment
• Communications Theory
• Information Gathering
• Writing for the Media
• Visual Communications in Mass Media
• Statistics
• Marketing Management
• Organizational Behaviour

Electives

Tier 2 BA students are also required to take ONE elective from Tier 1 and Tier 2 elective pool.

Tier 3 Disciplinary Applications

Tier 3 courses develop your core skills and understanding of business. Taught by instructors who are both experts in their fields and experienced professionals, you will acquire the knowledge necessary to make you an excellent practitioner in the world of commerce.

• Social Media
• Legal and Ethical Issues in Mass Media
• Technical Writing and Business Communications
• Professional Communications –Written and Oral
• Media and Government
• Public Relations in Practice and Theory
• Research Methodology

Electives

Tier 3 BA students are also required to take THREE electives from the Tier 3 and Tier 4 elective pool.

Tier 4 Integrative Applications

Tier 4 courses are the final step in your program. They provide the opportunity to integrate and refine your knowledge. You will complete your program alongside your research project. This allows you to put your energies into a project of your choice that highlights the depth of your education.

• Communication Strategy
• Communication Capstone 1
• Communication Capstone 2

Electives

Tier 4 BCom students are also required to take SEVEN electives from the Tier 3 and Tier 4 elective pool, TWO of which must be 400 level communication courses.

Experienced faculty

Our faculty are experienced in both education and industry – professionals who have excelled in their field – and who use this to your advantage. They will provide you with case studies, a context for your study, even stories about their time on the job – anything and everything that will give you a more complete understanding of the industry you wish to enter.

Our faculty are superb teachers who are able to nurture new talent by developing strong relationships with their students, and proficient in real-world applications.

They are more than teachers: they also have extensive first-hand experience in business and maintain strong ties to Canada’s leading companies in order to provide you with real-time insight.

Student Services

At UCW, we pledge to support you every step of the way with student services staff who will answer any questions you may have. They’ll provide you with resume advice and even help you prepare for job interviews.

Through Student Services, students can access:

• Writing and Numeracy Coaches
• Academic Advising
• Campus Information Sessions
• Workshops and Seminars
• Student Life and Student Committee Events, such as holiday parties, end of term socials, movie nights, and much more.

Entry Requirements

• Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)

OR

• Twenty-one (21) years of age or older and out of high school for at least two years, and
• Documented success through academic, professional or volunteer activities

AND

• Academic IELTS - 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English).

Duration and fees:

Start dates: Fall (October), Winter (January), Spring (April), Summer (July)

Duration: Four years

Fees:

Winter, Spring, Summer 2019

• $27,840* (Domestic)
• $69,600 (International)

*10% discount applies for Canadian Forces members and veterans