Bachelor of Arts in Business Administration


Program Description

Bachelor of Arts in Business Administration

Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in the modern business world. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics, and law courses.

Program Objectives

  • Assist students in becoming more proficient in analysis, decision making, and management.
  • Develop students’ abilities to understand business concepts, terms, and theories.
  • Develop students’ understanding of international business and the effects of globalization.
  • Prepare students for jobs in the fields of management, marketing, human resources, international business, and finance.


  • Management
  • International Business
  • Marketing
  • Finance
  • Human Resources

Skills you will develop

  • Being an effective problem solver and develop analytical skills.
  • Having a global business orientation.
  • Strategic thinking and planning abilities.
  • Adapt to change in a globalized world.
  • Turning individuals into teams.
  • Proficiency in fast decision-making environments.



Major Courses

  • Accounting Principles I
  • Accounting Principles II
  • Business Law
  • Financial Management
  • Entrepreneurship
  • Principles of Management
  • Human Resources Management
  • Introduction to Marketing


Major Courses

  • Managerial Accounting
  • Legal/Ethical Environment of Business
  • Money and Banking [*]
  • Principles of Managerial Finance
  • Introduction to Management/Organizational Behavior
  • Industrial/Organizational Psychology [*]
  • Leadership
  • Project Management
  • International Business
  • Integrated Capstone Course
  • Quantitative Approach to Business Management Concentration
  • Operations Management
  • Cross-Cultural Management
  • Business Ethics
  • Managing Diversity
  • Global Strategy and Policy
  • Sales and Sales Management

Human Resource Management Concentration

  • Managing Diversity
  • Performance Management
  • Recruitment, Selection and Staffing
  • Training and Development
  • Management Law and Employee Relations
  • Labor Relations

International Business Concentration

  • International Finance
  • International Competitiveness
  • International Negotiations and Transactions
  • Cultural Environment of International Business
  • International Entrepreneurship
  • Global Strategy and Policy

Marketing Concentration

  • Advertising/Promotion Management
  • Sales and Sales Management
  • Consumer Behavior
  • E-Marketing
  • Marketing Strategy
  • Service Marketing

Finance Concentration

  • Financial Decision-Making-Planning
  • Commercial Bank Management
  • Case Studies in Finance
  • Financial Policy and Strategy
  • Investment
  • International Finance


  • Management Information Systems
  • Professional Writing
  • Critical Thinking
  • Intermediate Statistics

*Some courses are subject to change according to Keiser University’s internal policies.

Department Chair


Leopoldo López, MBA

Graduate Program in Functional Administration, INCAE School of Business, Harvard affiliated, Nicaragua.

M.P.A., Master in Public Administration, Kennedy School of Government, Harvard University.

M.S., Industrial Business Management, Universidad Ramon LLUL, Barcelona, Spain.

B.S., Chemical Engineering, University of Engineering in Nicaragua, Managua.

Our Faculty

Keiser University – Latin American Campus has a roster of qualified faculty with Ph.Ds and Master’s degrees from prestigious universities in the U.S. and Europe who, in addition to being student-centered, have extensive teaching and professional experience.

Last updated Jan 2018

About the School

Founded in 1977, Keiser University is Florida’s second largest independent private not-for-profit university serving more than 20,000 students earning doctoral, masters, bachelors, and associates degr ... Read More

Founded in 1977, Keiser University is Florida’s second largest independent private not-for-profit university serving more than 20,000 students earning doctoral, masters, bachelors, and associates degrees in more than 90 career fields. Read less