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Xiamen University is the pioneer of education for the field of advertising in China, since starting in 1983. Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients. Students will learn to combine critical and strategic thinking with research and creativity to deliver effective messages to a targeted audience on behalf of a client. Every student can specialize in either the creative or the account management side of the business after they develop a foundation in both areas. Our skills curriculum begins with broad training across the professional practise areas of mass communication and widely applicable skills such as data analysis and visualization. We believe our programme offers an unequalled blend of skills training, theoretical learning, and real-world practice. As a result, our graduates leave as able practitioners, critical thinkers, problem solvers, and innovators. Program Highlights The programme sustains the role of communication both locally and globally in today’s connected world. A stimulating and forward-thinking academic curriculum that integrates advertising and public relations. The development of professionalism and the opportunity for real-world learning experiences with the industry. Main Courses Offered Major Core Courses History of Media Introduction to New Media Studies Introduction to Advertising Introduction to Mass Communication Photography Visual Communication Design Advertising Creative Media and Communication Law Advertising Copywriting Marketing TV Commercials and Promos Brand Management Advertising Workshop Planning and Evaluation of Public Relations Campaigns Advertising Psychology Organizational Communication Public Relations Workshop Research Methodology / Media Research Design Thinking Final Year Project Internship Major Elective Courses Broadcast and Film Term Intercultural Communication Introduction to International Communication Strategic Communication Planning Social Media and Public Relations New Media Marketing Mobile Marketing Data Analysis in Digital Creative Industries Career Opportunities Advertising, public relations, and full-service agencies In-house communication departments at corporations and nonprofit organizations Government agencies and bureaus Legislative offices Political campaigns Special event organizations Higher education The media industry (web properties, social media sites, TV networks, magazines, radio networks) Other organizations with creative, marketing or media departments Entry Requirements STPM minimum Grade C (NGMP 2.00) in 2 subjects and credit in English Language subject at SPM level or equivalent STAM a minimum grade of Jayyid and Credit in English Language subject at SPM level or equivalent UEC at least grade B in 5 subjects including English Language subject A-Level with at least grade D in 2 subjects SAM at least Tertiary Entrance Rank (TER) 70 and grade B in 2 related subjects CPU average 70% in 6 related subjects Diploma at least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent; OR pass Diploma (Level 4 MQF) in Media and Communication field or equivalent Foundation/Matriculation at least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent AND Other qualifications recognized by the Malaysia Government.

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Mantissa College

Kuala Lumpur, Malaysia; Kuala Lumpur, Malaysia

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Xiamen University Malaysia

Xiamen University Malaysia (XMUM) is the first overseas campus set up by a renowned Chinese university and the first Chinese university branch campus in Malaysia. Located in the vicinity of Bandar Kota Warisan, Sepang, Selangor, it's just 15 minutes ride from the country's administrative center of Putrajaya or 45 km southwest of Kuala Lumpur. Read less

Selangor

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Bachelor of Arts in Advertising (Honours)

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Xiamen University Malaysia

Xiamen University Malaysia

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