Major: New Media
Degree / Award Title: Bachelor of Arts and Science in New Media
Offering Academic Unit: School of Creative Media
Mode of Study: Full-time
Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking new major is a response to this cutting-edge trend in the creative world.
This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Students receive professional training with state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education, and cultural management.
This major is specially designed for students who are not afraid to break down the barriers between art and sciences.
BAS student Lazarus Chan shares his idea behind his generative photography work “Stochastic Camera”.
Aims of Major
This major aims to nurture graduates with creative skills in the field of new media art. The definition of new media art adopted here includes two features. First of all, "new media" is defined to include any practice that uses computation and/or electronics, such as for instance software/generative art, robotic art, or physical computing. In this context, "new media" is distinguished from "creative media" insofar as the latter involves the use of pre-existing digital tools such as software packages), whereas new media involves the creation of one’s own resources. For instance, a filmmaker or video artist who uses existing editing software is not, by this definition, a new media artist. The emphasis lies on taking a standpoint towards computational and electronic resources as artistic media that have to be mastered.
In line with this definition, the BAS programme encourages students to take an unorthodox look at the traditional concepts of art media and contexts. In the process of using the latest digital technologies for creative purposes, students learn to treat technology as an artistic medium, generating this learning in a progressive, interdisciplinary context.
The second aspect of new media art emphasizes a strong transdisciplinarity. It is not restricted to the two disciplines of Creative Media and Computer Science. Instead, the BAS draws on a variety of fields, including biology, chemistry, physics, mathematics, computer sciences, robotics, humanities, and social science. Students will be able to explore beyond the traditional settings of academic majors. The aim of the BAS is to train creative practitioners who work across disciplines, engaging in practical collaboration with scientists, drawing on concepts and methods from the sciences in their creative projects, and communicating scientific ideas to the general public.
The BAS courses will combine fundamental principles of digital creation with scientific inquiry, technological innovation, social responsibility, and a palette of media and research skills.
As the new Major integrates the strengths of existing SCM majors, while also introducing new teaching and learning partnerships with other City University departments, students both have an opportunity to select a more flexible path of study that combines previously distinct disciplines, allowing for a more valuable education that can respond to the rapid pace of change the creative industries naturally face.
By emphasizing both the acquisition of scientific knowledge, technical proficiency as well as artistic and personal growth, the Major encourages students to develop and extend their creative potential and capacity to imagine, facilitating the development of cultural identity and sharpen their understanding of the broader social environment.
Intended Learning Outcomes of Major (MILOs)
Upon successful completion of the Major, students should be able to:
Formulate their focus for artistic/professional development within a range of clearly articulated expertise.
Conceptualize the interdisciplinary relationships between the media professions and the sciences, as well as other relevant professions and fields of study.
Participate in scientific research projects, working together with scientists in a collaborative environment.
Use scientific principles to produce and reflect on their work.
Act as a culturally-sensitive and socially responsible media art professional.
Command a rich language in describing and theorizing the type of creative work they are doing.
Reflect on the future of new media creativity, using their own interdisciplinary creative projects as illustrations.
Use a research-oriented approach that employs experimentation, innovation, and cross-disciplinary work.
Communicate learning achievements (1) through (8) with a coherent and well reasoned Graduation Thesis.
For students with recognised Advanced Level Examinations or equivalent qualifications.
For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.
BAS New Media
Year of Entry: 2020
Mode of Funding: Government-funded
Admission Code: 1044 BAS New Media
Mode of Study: Full-time
Indicative Intake Target (subject to change): direct application places
Local Students: 20 for the School of Creative Media
Non-Local Students: Direct Application route for international and mainland Non-Gaokao students: around 250. NUEE route [全国普通高等学校统一招生计划（统招）] for mainland Gaokao students: around 225
Normal Duration of Programme: 4 years
Direct/Non-JUPAS Application Deadline: 2 January 2020 (Local & Non-local)
Admission Arrangements for Direct/Non-JUPAS Applicants
Applicants to this programme (admission code: 1044) will be considered for admission to first-year studies in the Bachelor of Arts and Science in New Media programme.
Applicants seeking advanced standing entry can submit an application for the following programme:
BAS New Media (admission code: 1471A)
Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements.
Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.* Depending on students' HKDSE English Language test scores.# Students who achieve a grade B or above in their overall course results for EL0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.
What You Will Be Studying (Major)
After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.
Students also take basic courses in scientific thinking that have been specially designed to help creative professionals appreciate the scientific process. These courses cover basic physics, biology, chemistry and mathematical concepts and methods with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.
Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.
All students complete a Graduation Thesis, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.
Start Your Career Here (Major)
Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.
Semester-long exchange study opportunities are offered worldwide with over 160 partner institutions. European venues include the UK, Ireland, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include China, Japan, Malaysia, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and English enhancement.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
Students also have the opportunity to study the joint degree programme in creative media and digital media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany. The programme is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the Leuphana University. They complete 50% of the graduation requirements of both programmes and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany.
With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
Did You Know?
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Best Animated Feature, the Oscars, 2018
Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
Award for Young Artist (Film and Media Arts) (2012-2014), Award for Young Artist (Visual Arts) (2017) and Artist of the Year (Film) (2017), the Hong Kong Arts Development Awards
Best New Director, the 36th Hong Kong Film Awards, 2017
Grand Prix, the 12th Osaka Asian Film Festival, 2017
Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016
Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
Best Local Work (2017), Emerging Talent Award (2016) and Silver Award (2015) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Gold Award (2011-2013, 2015-2017) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Gold Award (2014) and Silver Award (2014, 2016) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
Silver Award (2010, 2011 and 2013) in the Interactive Media Category, Hong Kong Independent Short Film and Video Awards (ifva)
Winners of the 1st and 2nd First Feature Film Initiative (Higher Education Institutions Group), 2015 and 2016
Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), The Best Boardgame Award (2017), Global Game Jam Hong Kong
WYNG Masters Award, 2013 and 2016
Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015
Asian Cultural Council Grants, 2014
Hong Kong Documentary Award, the Chinese Documentary Festival, 2014
Winner of the 2013 Hong Kong Spirit Ambassadors
New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
Best Short Documentary, the 2nd Phoenix Video Documentary Award, 2013
Best New Director, the 31st Hong Kong Film Awards, 2012
Hong Kong Contemporary Art Awards, 2012
Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
Contemporary Perspective and Human Rights Concern Awards, South Taiwan Film Festival, 2012
Best Experimental Film, the 9th Sedicicorto International Film Festival, 2012
Silver Award, the Hong Kong Design Association (HKDA) Global Design Awards, 2011
Best Screenplay, the 30th Hong Kong Film Awards, 2011
Adobe Design Achievement Awards, 2011
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
Carnegie Mellon University, USA (media art)
City University London, UK (cultural policy and management)
Concordia University, Canada (media art and sculpture)
Duke University, USA (experimental and documentary media)
Georgia Institute of Technology, USA (human-computer interaction)
Goldsmiths, University of London, UK (urban photography, visual anthropology)
Graduate School of Media Design, Keio University, Japan (media design)
Institut d’Etudes Superieures des Arts, France (art management/art business)
King’s College London, UK (critical theory)
Maryland Institute of Art, USA (sculpture)
Massachusetts Institute of Technology, USA (media design; art, culture and technology)
National Film and Television School, UK (animation)
Pratt Institute, USA (animation and motion arts)
Slade School of Fine Art, University College London, UK (sculpture)
The University of Art and Design Helsinki, Finland (media art)
University of the Arts London, UK (fine arts)
University at Buffalo, The State University of New York, USA (architecture)
University of California, Los Angeles, USA (media design)
The University of Nottingham, UK (film studies)
The University of Oslo, Norway (media studies)
The University of Southern California, USA (digital media)
The University of Washington, USA (digital media art)