Bachelor of Arts Tourism Management

General

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Program Description

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The Tourism Management degree program is a Bachelor's degree program focused on management competences, which provides a first academic qualification for middle and upper management in the international tourism industry. For professionals, the DIPLOMA offers the degree program Tourism Management as distance learning in two variants: as virtual distance learning with virtual online lectures and exams on Saturdays at nationwide examination centers or alternatively as part-time study with real attendance phases Saturdays at the study centers Kassel or Munich. In addition to distance learning tourism management is also offered as a full-time attendance study at the main site of the college in Bad Sooden-Allendorf.

Tourism management as distance learning

The standard period of study is 7 semesters in a distance learning course and can be extended by up to 4 semesters without a tuition fee. In distance learning, there is a change between self-study with study programs and full-day Saturday seminars (about 12-14 Saturdays per semester) in one of our study and examination centers in Kassel or Munich online in the "virtual lecture hall" of the DIPLOMA Online Campus.

In addition to the distance learning with face-to-face attendance phases, especially the spatially flexible online distance learning offers ideal conditions for an extra-occupational study . Following the concept of "blended learning" you will study in small groups live in the virtual lecture hall of an online-based learning platform. With a stable internet connection, you can study from everywhere with us!

Focus on Tourism Studies

The program provides a broad and integrated understanding of economics in general and tourism management in particular - this is the core content of the degree program in various areas such as destination and event management, sports and health tourism or business travel management.

The aim is to gain a critical understanding of the most important theories, principles and methods of tourism and tourism-related business management. The imparting of solid knowledge and skills in the area of information technologies , foreign languages (English as well as Spanish or Chinese) and the acquisition of intercultural competences are in addition to the analysis of sustainable travel and mobility concepts in the focus of this course.

At an early stage, key competences are trained, for example, in the form of communicative competencies, which play an important role in the course of studies and beyond. An excellent support ratio for small group sizes offers ideal conditions for active, reflective and self-critical work. In presentations and discussions, the students gain experience of the consequences of a particular appearance and behavior, how to deal with constructive criticism, and how to arrive at a goal-oriented finding of results.

The courses of the course, which are project-oriented, provide real links to the economic, social and cultural enterprises of the tourism industry. Numerous practical projects are an integral part of lectures in the special tourism industry as well as general business administration and business management, globalization, marketing, travel law, project and time management. Building on these foundations, students can choose between the three main areas of study : "Destination and Event Management", "Sport and Health Tourism" and "Business Travel Management" .

International orientation and career prospects

The international orientation of the program is particularly promoted by globally oriented modules, practical projects and excursions. In a 14-week internship or internship , which students mostly complete with companies, institutions or NGOs abroad, they gain further professional experience.

The bachelor's degree program prepares students for professional activities in middle management or as junior managers in medium-sized tourism companies as well as in market-leading and globally operating tourism groups. This results in excellent career opportunities and fast promotion opportunities for graduates worldwide . For example, with senior functions in the lower and middle management in the areas of hotel industry, gastronomy, tour operators, Internet travel portals, airline and airport companies, ferry companies, bus companies, cruise lines, car rental brokers, tourism organizations, event agencies, trade fair partners, sports operators, health clinics and Spa management, health and wellness tourism and market research.

With the successful completion of the tourism management study, 180 ECTS are achieved, an optimal prerequisite for a subsequent Master's degree program, for example the consecutive Master of Arts (MA) in Economics and Law - Main focus Management or the Weiterbildungsmaster MBA at the DIPLOMA.

Normal period

Distance learning: 7 semesters / 180 ECTS

The actual study period can be extended free of charge for up to 4 semesters over the standard period of study.

baseline

With sufficient number of participants in the winter semester (October) and summer semester (April).

accreditation

Accreditation of the degree program by the accreditation agency FIBAA.

tuition fee

Distance learning: € 227,00 / month (total amount € 10,149.00 incl. One exam fee of € 615,00)

study form

Distance learning with virtual presence events or attendance study. The distance learning takes place in the change between self-study with study books and full-day online seminars on Saturdays (about 12 Saturdays per semester). The attendance study takes place via weekly lectures, exercises and seminars at the university location.

admission requirements

General university entrance qualification, Fachhochschulreife, passed master's examination or according to the regulation on access to higher education in the state of Hesse, ie either completion of a career development training of at least 400 hours, a technical school or a vocational or administrative academy or final examination in a state-recognized training occupation followed by at least 2 years of employment and a separate university entrance examination.

For further information on special qualifications, please contact DIPLOMA Hochschule. Applicants who do not meet the requirements mentioned above may initially attend the course as guest auditors if the access authorization is within a max. 2 semesters is achieved.

For foreign degrees, equivalence for admission must be demonstrated.

degrees

Bachelor of Arts (BA) - Graduates will receive a bachelor's degree and diploma as well as a Diploma Supplement written in English and a "Transcript of Records" which will award them internationally as academics with a bachelor's degree identify.

Major fields of study

Destination and event management

The specialization "Destination and Event Management" teaches a systemic and international management approach in international destination and event management. In this equally interdisciplinary management approach, demand-specific change processes and their adaptation in a modern (also internationally oriented) and sustainable destination and event management are in the foreground. It shows current developments and trends in international destination and event management.

The focus of the course "Destination- and Eventmanagement" includes the following contents:

Destination management

Determination of destination management, fundamentals and developments

  • Characteristics, requirements and evaluation criteria of destinations
  • Classification and necessity of the management of destinations
  • Tourism funding
  • Tourism organizations and their forms
  • Development and profiling of destinations

Destination types

  • Tourist resort and region, country as destination
  • Tourism in protected areas, holiday roads
  • Temporary destinations

Functions of destination management

  • Planning and strategic control
  • Measures in the marketing mix
  • Information and communication technologies in destination management

Cross-sectional areas in the management of destinations

  • Management of product and service quality
  • Ecological management
  • Sustainability in the management of destinations
  • Demographic change and other socio-economic influences
  • Image education and certifications

event management

event market

  • Basic terms (event, event, incentive etc.)
  • The event market - structure and actors
  • Typology and systematization of events
  • Market developments and trends

event marketing

  • Strategic event marketing / market research and market segmentation
  • Concept and product development
  • Pricing policy and budgeting; Sponsoring, Fund Raising, Merchandising, Yield Management
  • event Controlling

Eventrecht

  • Contracts / Insurances / Permits / Mustergemammstättenstätten-VO
  • Selected Aspects of Tax and Trademark Law
  • Safety

Management of selected event types

  • Conferences, congresses, fairs and exhibitions
  • Cultural and sporting events
  • Events of politics

event technology

  • information technologies
  • Conference, congress and media technology
  • Exhibition construction and technology (event setups, lighting technology, effect technology)

Case study (planning, preparation, implementation and follow-up on a concrete example)

  • Planning and preparation
  • Dramaturgy and staging / marketing measures
  • Process organization / technology
  • Event Costing / Budgeting
  • Follow-up and success control

Sports and health tourism

The specialization "Sport and Health Tourism" teaches a systemic and international management approach in international sports, wellness and health tourism. In this equally interdisciplinary management approach, activity-oriented and health-economic - and in particular sports and health tourism - aspects in the entrepreneurial and private contexts of (national and international) sports and health tourists are in the foreground. Current, international developments of the active and adventure tourism market, as well as tourism and complementary health tourism market are shown.

In the specialization "Sport and Health Tourism" the following contents are taught:

Sports and active tourism

  • Shapes and markets, current trends
  • Service provider and cooperation partner
  • Associations and organizations
  • Clientele and corresponding marketing strategies
  • Sustainability aspects of selected sport tourism forms

Adventure Tourism

  • Shapes and markets
  • Historical development and current trends
  • Service providers, European and international offers
  • Digression: mountaineering and trekking tourism

health tourism

  • Shapes and markets
  • Service provider and cooperation partner
  • Wellness, Medical Wellness and Prevention
  • Complementary health offers
  • Health tourism in Germany, Europe and worldwide offers

Kurtourism and spa management

  • Cure, cure forms, health resort offers; Health resorts in transition
  • Service providers and partners in the tourism industry
  • Natural remedies and their application
  • Definitions and legal bases
  • Bathrooms and predication
  • Associations and organizations, brands and quality labels
  • Spa management and marketing

Wellness and spa tourism

  • Classification wellness and spa in the health tourism
  • Development of the international wellness and spa market
  • International wellness models and core offers of wellness services; Complementary Medicine / Alternative Cure Methods
  • Success factors of spa and wellness management (strategy, corporate governance, information and positioning, target group orientation, quality, communication and sales, profitability)
  • Wellness and spa offers of spas, hotels, tour operators, cruise ships, resort and club facilities

Business Travel Management

The specialization "Business Travel Management" teaches a systemic and international management approach in the international business travel sector. This approach focuses on the mobility of employees and goods (information, products) of a company. It shows current developments and trends in the national and international business travel market and concepts for more sustainability and intercultural characteristics of business travel.

In the study focus "Business Travel Management" the following contents are taught:

The business trip as a tourist product

The national market and leading international business travel markets: providers and customers (Verband Dt. Reisemanagement - VDR etc.)

The economic significance of business travel by German companies based on the annual VDR analysis

The management of business travel

  • The Business Travel Manager
  • The cost structure (direct and indirect costs)
  • Sub-processes of business travel (service chain)
  • Normative Management: The Travel Policy
  • Strategic Management: Procurement Management
  • Operational Management:
  • quality management
  • Corporate credit cards
  • Travel Expenses
  • Reporting / Controlling

Intercultural features of the BTM

Data security on business trips

Last updated Apr 2019

About the School

The DIPLOMA University is a privately run, state recognized university of applied sciences located in the picturesque medieval city of Bad Sooden-Allendorf in North Hesse. The notation Bad identifies ... Read More

The DIPLOMA University is a privately run, state recognized university of applied sciences located in the picturesque medieval city of Bad Sooden-Allendorf in North Hesse. The notation Bad identifies the city as a recognized spa destination with a long tradition in medical wellness and health treatment. Besides the main campus there are notable campus extensions in more than 25 cities in Germany and one in Italy. Read less
Bad Sooden-Allendorf , Aalen , Baden-Baden , Berlin , Bochum , Bonn , Friedrichshafen , Hamburg , Hanover , Heilbronn , Kaiserslautern , Kassel , Kitzscher , Magdeburg , Mainz , Mannheim , Munich , Ostfildern , Würzburg , Regenstauf , Nuremberg , Wiesbaden , Wuppertal , Germany Online + 23 More Less