Bachelor of Arts (Honours) in Public Relations and Management

General

Program Description

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.


Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit, and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.


Professional Recognition

Students can be admitted to Hong Kong Public Relations Professionals’ Association and the Hong Kong Institute of Marketing as student members.


General Entrance Requirements

Graduate from senior secondary school with proven English language proficiency, eg. IELTS at 6.0 or equivalent.

The applications will be assessed individually by the department concerned.

Last updated January 2019

About the School

Technological and Higher Education Institute of Hong Kong (THEi) is Hong Kong’s higher education institution with a difference. Founded in 2012, THEi is a member of the Vocational Training Council. W ... Read More

Technological and Higher Education Institute of Hong Kong (THEi) is Hong Kong’s higher education institution with a difference. Founded in 2012, THEi is a member of the Vocational Training Council. With significant industry input, we offer degree programmes which are vocationally and professionally oriented. Emphasising " Work-Integrated Learning", we aim to develop students into work-ready professionals with the skills and knowledge that they can apply to the real world. Our programmes have strong industry connections. Students have plenty of opportunities to join internship programmes at local or international firms. The real work experience provides students with the latest industry trends and enables them to be one step ahead of other degree graduates. In the workforce, THEi graduates have been widely commended by employers for their real-world practicalities. Consequently, THEi graduates had a 93% employment rate in 2017. Read less
Hong Kong , Hong Kong + 1 More Less