APU-DMU dual degree program
Students who are under Bachelor’s Degree Program will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK.
Direct entry to level 1 of the degree:
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.
5 Grade B’s in UEC including English.
Passed Foundation program (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.
Direct entry to level 2 of the degree:
A Diploma and equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
Diploma in Media & Communication or equivalent with a minimum CGPA of 2.0.
Note: The above entry requirements may differ for specific programs based on the latest program standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programs will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
TOEFL IBT: 34
Pearson (PTE): 36
MUET: Band 3
This program is specifically designed to provide students with:
Knowledgeable with some practical and technical expertise in media and communication discipline in line with the industry requirement.
Effective in communication and demonstrate good leadership quality in an organization.
Capable to analyse and solve media and communication-related issues or problems innovatively, creatively, and ethically through a sustainable approach.
Able to demonstrate entrepreneurship skills and recognize the need for lifelong learning for successful career advancement in the area of media and communication.
Degree level 1
Students will be equipped with the theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which the media and communication industry operates through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration and, Marketing Fundamentals, Consumer Behaviour, and Creative Practice.
Introduction to Graphic Design
Marketing Fundamentals, Consumer Behaviour, and Creative Practice
Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Principles of Public Relations
Degree level 2
A broader range of skills will be learned, in which students will gain a better understanding of the broad range of mass media tools, and the specialized communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.
Managing Creativity and Innovation
Strategic Event Planning and Management
Public Relations Strategies and Tactics
Researching Media and Communication
Elective modules (choose 1)
Digital and Experiential Advertising
Internship (16 weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree level 3
Students will make use of their previous studies and industrial experience to extend their familiarity to specialize in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take a hands-on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament to the student’s ability to combine media knowledge and communication skills, critical thinking, and analytical skills to produce a personal achievement portfolio.
Audiences and Fandom
Investigations in Media and Communication Studies
Global Advertising Practices
Media and Communication Project
Elective modules (choose 1)
Communication Audit and Strategy
Integrated Marketing Communications Practice
MQA compulsory subjects*
Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Malaysian Studies (Int’l Students)
Malay Communication Language (Int’l Students)
Workplace Professional Communication Skills
Employee & Employment Trends
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Campaign Development Manager
Advertising and Promotion Executive
Media Sales Executive
Social Media Strategist
Social Media Manager
Digital Media Producer
Brand Communication Specialist
Digital Content Writer
Year 1: RM 25,400Year 2: RM 25,800Year 3: RM 26,800Total: RM 78,000
Year 1: RM 28,600 (USD 7,330)Year 2: RM 29,700 (USD 7,615)Year 3: RM 29,900 (USD 7,670)Total: RM 88,200 (USD 22,615)
​* Fees stated here do not include Deposits and other Miscellaneous Fees.